Canva recently announced that it acquired Affinity for around USD 380 million as part of its mission of ‘empowering the world to design’.
Canva – Affinity Acquisition
Canva revealed that Affinity now joins the team which already includes Flourish, Kaleido, SmartMockups, Pexels, Pixabay, and SlidesCarnival.
Affinity is a British creative software suite company that allows users professional photo editing, illustration, graphic design, and page layout. Its integration to Canva now offers unlocks the full spectrum of designers from entry level to the professional level.
With Affinity, professional designers have access to everything they need at an affordable price without the complexity of traditional design tools.
FAQ
Q: How much did the acquisition cost?
A: The deal was around USD 380 million.
Q: What are Affinity’s Creative Suite software?
A: These are namely Affinity Designer, Affinity Photo, and Affinity Publisher.
Q: Where are these software available?
A: These are available across Windows, Mac, and iPad
Q: What does this mean for the Affinity’s products after the acquisition?
A: According to a separate announcement, Canva clarified that the products offered by Affinity ‘isn’t going anywhere’. The former has shared that it will share its resources to continue expanding the product offering as a standalone product suite.
Moreover, it has shared its commitment to continue the fairly priced perpetual license model of Affinity.
Q: Will there be integrations between Canva and Affinity?
A: The two companies are exploring opportunities for integration but specifics for this are yet to be announced.
Ram Ronquillo
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
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