Maya earned two honors at the PR Awards Asia-Pacific 2026, winning Gold in the Best Brand Collaboration category and Silver in the Consumer Launch category. Its Welcome to Maya Black campaign was shortlisted in the PR Event category.
The Gold award recognized Maya’s 2025 campaign, Save a Housemate. Save with Maya, which tapped into the enthusiasm of Filipino fans of Pinoy Big Brother, the country’s longest-running reality show and local version of a global franchise.
Maya used the moment to promote better financial habits by replacing the traditional SMS voting system with an in-app experience called Save-to-Vote, which required users to deposit money before casting a vote.
Campaign Impact
The Save-to-Vote mechanic was integrated into weekly on-air segments and boosted through fan-made content, helping Maya become part of the viewing experience. The campaign drove strong engagement, built brand affinity, and made saving feel like a natural part of audience participation.
Maya’s Silver award was for its 2025 Welcome to Maya Black campaign. Maya Black is described as a Visa Platinum travel and lifestyle credit card for aspirational, everyday spending. The campaign centered on an AI-driven underwriting framework and a fully digital application process, designed to broaden access to premium credit, including for customers who may have been underserved by traditional credit models.
The launch campaign used a black-and-white first-person film and a synchronized Blackout takeover to draw attention across platforms. It also received a shortlist placement in the PR Event category.
Company Reaction
“These awards recognize the kind of work we believe in—building products and campaigns that address real customer needs in ways people genuinely connect with. For us, creativity only matters if it creates real impact, and that’s the standard we continue to hold ourselves to.”
– Pepe Torres, Maya Group Chief Marketing Officer
This marks Maya’s fourth consecutive year of recognition at the PR Awards Asia-Pacific. Its previous honors came for the PayMaya-to-Maya rebrand campaign in 2022, My Money, My Bank, My Way in 2023, and Get Banked with Maya in 2024.
For more information on Maya and its services, click here.
Frequently Asked Questions (FAQ)
Q: What did Maya win at the PR Awards Asia-Pacific 2026?
A: Maya won Gold in Best Brand Collaboration and Silver in Consumer Launch.
Q: Which campaign earned the Gold award?
A: The Gold award went to Save a Housemate. Save with Maya.
Q: What was the idea behind the Gold-winning campaign?
A: It turned Pinoy Big Brother voting into a Save-to-Vote in-app experience that encouraged saving.
Q: What product was featured in the Silver-winning campaign?
A: The campaign highlighted Maya Black, a Visa Platinum travel and lifestyle credit card.
Q: How many straight years has Maya been recognized at the event?
A: The company has been recognized for four consecutive years.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
