TNT has received international recognition at the 2025 International Business Awards (IBA), securing multiple Stevie accolades for its creative, consumer-focused campaigns. The wins spotlight how the brand blends digital innovation, entertainment, and public service messaging to engage everyday Filipinos worldwide.
Brand Recognition at the International Business Awards
TNT earned multiple honors at the recent 2025 International Business Awards, which recognize outstanding organizations and professionals across the globe. The IBA, now on its 22nd edition, continues to highlight brands that demonstrate innovation and customer impact in highly competitive markets.
Gold Stevie for TNT Petmaloop Challenge
TNT captured a Gold Stevie for Brand Experience of the Year – Consumer with its TNT Petmaloop Challenge, which brought together content creators from across the Philippine archipelago, encouraging them to showcase the unique highlights of their hometowns and the moments that give them “saya” or joy via the micro-vlogging app TikTok.
The initiative culminated in an uninterrupted travel-themed livestream that also secured a Guinness World Records title for the Longest Travel Livestream after running for 26 hours, 15 minutes, and 29 minutes.
Silver Stevie for SIM Registration Campaign
TNT received a Silver Stevie for Viral Marketing Campaign of the Year for its SIM Registration campaign that blended creativity and humor to urge subscribers to register their SIMs on time.
The content rapidly amassed over 100 million views across social media platforms, as audiences organically shared the materials for being entertaining and hard to skip.
“These latest awards affirm TNT’s mission as a brand that champions everyday Filipinos not only through our affordable services but also through our creative and meaningful campaigns – powered by our award-winning network.”
– Lloyd R. Manaloto, First Vice President at Smart
Part of Wider Recognition for PLDT and Smart
The honors for TNT are all part of a broader recognition received by the PLDT Group and Smart at the same awards cycle. These milestones reflect continued investments in network development, product innovation, and customer-focused initiatives across the group’s mobile and digital services.
Frequently Asked Questions (FAQ)
Q: What awards did TNT win at the 2025 International Business Awards?
A: TNT won a Gold Stevie for Brand Experience of the Year – Consumer for the TNT Petmaloop Challenge and a Silver Stevie for Viral Marketing Campaign of the Year for its SIM Registration campaign.
Q: What is the TNT Petmaloop Challenge?
A: The TNT Petmaloop Challenge is a campaign that gathered content creators from across the Philippines to highlight the places and moments that bring them joy, using TikTok as the main platform.
Q: How did the TNT Petmaloop Challenge make Guinness World Records?
A: The campaign culminated in an uninterrupted livestream that earned a Guinness World Records title for the Longest Travel Livestream, running for 26 hours, 15 minutes, and 29 seconds.
Q: Why was TNT’s SIM Registration campaign recognized?
A: The SIM Registration campaign was honored for its viral marketing impact, using humor and creativity to encourage subscribers to register their SIMs and accumulating over 100 million views across social media.
Q: How do these awards relate to PLDT and Smart?
A: TNT’s awards contribute to the broader recognition received by the PLDT Group and Smart at the International Business Awards, reflecting the group’s ongoing investments in network, innovation, and customer-centric initiatives.
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Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
