The BGC Amphitheater came alive last August 2 as Sony Philippines held the Sony ULT Power Sound: Vibe Live event, where it turned the space into an electrifying playground of music, fashion, and powerful sound.
The event showcased Sony’s latest audio innovations and featured the ULT squad.
Sony ULT Power Sound: Vibe Live Event

Guests were immersed in the vibe with photo moments at the ULT Wall and also had first dibs on the Sony ULT Power Sound latest products.
Sony Philippines’ President and Managing Director, Shuhei Sugihara, underscored the brand’s commitment to pushing audio experiences further. Meanwhile, Sony Philippines’ Marketing Director, Kentaro Imamura, shared the brand’s commitment to pushing boundaries in immersive audio with its For The Music campaign.

Arbie Bandiling, Sony Philippines’ Senior Product and Marketing Communications Executive for Personal Audio Systems, shared the story behind the new ULT Power Sound series.
The runway came alive with a fashion show with internet personalities and ULT squad members like Jacqueline Jala, David Guison, and Angelique Manto. They feature pieces from local brands Strong Village, SUOT.NATIN, and DBTK.

A-Team delivered a performance that hyped the crowd for the big reveal of the ULT Power Sound series, consisting of the ULT Tower 9, ULT Tower 9 AC, ULT Field 5, ULT Field 3, and ULT Mic. Carlos Serrano III kept the energy flowing with a special routine before the live music took over.

Singer Jeremy G serenaded the crowd with his newest song, Parking Lot. This was followed by songs from P-pop sensation KAIA. OPM artist Maki closed out the live performances with his hit songs like Dilaw and Kahel na Langit.

Ultimate Sound Anywhere with the Sony ULT Power Sound Line
The main highlight of the Sony ULT Power Sound: Vibe Live event was the new generation of the company’s portable speakers and audio gear.
The ULT Tower 9 made its mark as a statement piece for any party. It features a massive club-level bass and dynamic lighting. It also includes a built-in battery, splash resistance, and a sleek design. It is available in the Philippines for PHP 52,199.
The ULT Tower 9 AC is available in the Philippines for PHP 39,999 and offers the same powerful audio, bold lighting, and striking form factor. It is designed for those who prefer a plugged-in setup at home.
For those on the go or who go on adventures, there’s the ULT Field 5 for PHP 19,999 and the ULT Field 3 for PHP 10,999. The two are portable speakers with a rugged design with powerful bass.
Lastly, the ULT Mic is the perfect partner for karaoke nights for PHP 9,999. It features clear vocal pickup, fun echo effects, and seamless integration with ULT speakers or even with other speakers with a mic input.
You can check these and the other Sony ULT Power Sound products in Sony Centres and authorized dealers nationwide. For more information, visit the official website.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.





