Jollibee has announced the launch of its innovative GameJoy Combos, in which select meals will come with a GameJoy Credits Mystery Card, which can net customers up to 200 credits that they can top-up via the UniPin platform for their favorite games, creating a dual-benefit proposition for consumers who can enjoy their meals while acquiring gaming resources.
Campaign Duration and Mechanics
The promotion will run from May 6 to August 15, 2025, during which customers can purchase designated GameJoy Combo meals that include a GameJoy Credits Mystery Card. Each card contains unique authentication credentials—a Serial and PIN—which, when redeemed through the UniPin website, provide a randomized allocation of GameJoy Credits. The redemption window extends until October 31, 2025.
The reward structure guarantees a minimum of 10 GameJoy Credits per card, with the potential to receive significantly higher values—up to 200 GameJoy Credits. This variable reward mechanism introduces an element of anticipation to the dining experience, potentially increasing customer engagement and repeat purchases.
Jollibee GameJoy Combos
Jollibee has introduced three primary GameJoy Combo options:
- Yumburger GameJoy Combo (PHP 109): This includes a Yumburger, Regular Peach Mango Pie, Regular Drink, and one GameJoy Credits Mystery Card.
- Specialty Sandwich GameJoy Combo (PHP 127): Offering greater variety, this option includes a choice between a Cheesy Yumburger, Crunchy Chicken Sandwich, or Jolly Hotdog, accompanied by a Regular Peach Mango Pie, Regular Drink, and one GameJoy Credits Mystery Card.
- GameJoy Group Combo (PHP 472): Designed for collective dining experiences, this package contains 2 Yumburgers, 2 Crunchy Chicken Sandwiches, 4 Regular Peach Mango Pies, 4 Regular Drinks, and 4 GameJoy Credits Mystery Cards.
Redemption Process
Customers must remove the protective covering on their mystery card to reveal their unique credentials, then navigate to the UniPin website, authenticate their account, and select the “Top-Up (+)” function adjacent to their profile image. Upon successful redemption, the allocated GameJoy Credits will become available in the user’s digital wallet for immediate use within compatible games.
Strategic Marketing Perspective
Dorothy Ching, Vice President and Head of Marketing at Jollibee Philippines, emphasized the campaign’s strategic significance: “Gaming is a huge part of today’s generation, and we’re thrilled to provide our customers and all types of gamers a more joyful experience—with our GameJoy Combos you can now enjoy your favorite Jollibee meals while gaining rewards to use in your favorite games.”
GameJoy Combos are a through available via Dine-In, Take-Out, Drive-Thru, and Delivery services,
For more information on the Jollibee GameJoy Combos, click here.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
