HONOR Philippines has expanded its retail presence with the opening of a new Experience Store at SM City Puerto Princesa on April 27, 2025. The store opening coincided with the first day sale of the brand’s latest flagship smartphone, the HONOR Magic7 Pro.
“We are committed to expanding our reach and making HONOR’s cutting-edge technology more accessible to Filipinos across the country. The opening of our SM Puerto Princesa Experience Store reflects our dedication to innovation and service,” said Stephen Cheng, Vice President of HONOR Philippines.
A Grand Celebration
In attendance were HONOR fans, local media partners, and tech enthusiasts who gathered to witness this milestone.
The ribbon-cutting ceremony featured several key figures, including HONOR Philippines’ Digital Marketing Manager and Content Lead Eason De Guzman, National Sales Director Tom Yuan, Puerto Electronico’s Managing Director Edwin “Eli” Tan Jr., Executive Assistant Jesus “Jess” Canizares, SM City Puerto Princesa’s Assistant Mall Manager Martin Domingo S. De Leon, and HONOR Philippines’ Regional Sales Director for Northern Iloilo Nixon John Iquina.
Attendees enjoyed an engaging program hosted by Alvin Sia that included interactive games such as the “Guess the Phone Challenge” and “Don’t Touch the Color.” These highlighted the innovative features of the HONOR Magic7 Pro and HONOR X9c. The event also offered exciting prizes, cash rewards, and exclusive freebies.
“The opening of our newest Experience Store in SM Puerto Princesa symbolizes our dedication to reaching more Filipinos with our powerful and stylish smart devices,” shared Eason de Guzman during his welcoming remarks.
HONOR Magic7 Pro Features
The HONOR Magic7 Pro also showcased its photography capabilities – using advanced AI technology that delivers cinema-quality photos and videos in various lighting conditions. Its 100x Super Zoom allows users to capture intricate details from a distance, while its night photography ensures vivid, sharp images even in low light.
Powered by the Snapdragon Gen 8 Elite processor, the HONOR Magic7 Pro delivers excellent performance. Its display is designed for vibrant visuals and smooth interactions, making it ideal for gaming, multitasking, and content creation.
Availability and Pricing
The HONOR Magic7 Pro is available in Lunar Shadow Grey and Black at all HONOR Experience and Partner Stores nationwide. Customers can also purchase the device online through Lazada, Shopee, and TikTok Shop.
For more affordable payment options, the HONOR Magic7 Pro is available through Home Credit for as low as PHP 2,484 per month with 0% interest and payable up to 18 months.
Available in Lunar Shadow Grey and Black, the HONOR Magic7 Pro is now officially available nationwide! Get it via HONOR Experience and Partner Stores, and online via Lazada, Shopee, and Tiktok Shop.
Those interested in financing can also get the device via Home Credit for as low as PHP 2,484/month with 0% interest and payable up to 18 months. For more information abou the HONOR Magic7 Pro, click here. You may also check out our full review of the device.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
