In an exciting team-up, a skilled group of fourth-year students from the Polytechnic University of the Philippines’ Department of Advertising and Public Relations (PUP-DAPR) is collaborating with Innity Philippines for a special event – GEAR UP: Navigating Media Planning and Buying in a Digital World. After two years of online events, this one, set for December 5, 2023, at the PUP-COC Audio Visual Room, is making a comeback, focusing on Digital Media Planning and Buying.
PUP-DAPR x Innity Philippines for GEAR UP
This seminar-workshop will guide participants through the basics of digital media planning and buying, giving insights into how to share content on different platforms. Attendees will learn both theoretical knowledge and practical skills to navigate the changing digital landscape. The main goal is to empower participants to make decisions based on data. This hands-on approach ensures that attendees are well-prepared to face the challenges of the modern media world.
Beyond theory, GEAR UP acts as a bridge between academic knowledge and what the industry needs. It provides a unique chance to gain real-world insights and practical experiences that will help in future careers in advertising and public relations.
Before the event, the organizers worked with Red Images, the official studio partner, for a special photoshoot. RED Images is known for offering top-notch and timeless photography services. GEAR UP is presented by IN2IT cosmetics, known for providing high-quality beauty products to Filipinas. Special thanks are given to media partners and event sponsors who are dedicated to supporting education and improving industry standards.
Registration for GEAR UP is open, and interested individuals are encouraged to secure their spot early. For more information about the event, visit their Facebook Page to stay updated.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.