Smart to Utilize Google Cloud AI to Help Personalize Digital Services for Filipinos

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Smart x Google Cloud

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Smart Communications, Inc. has joined forces with Google Cloud to enhance digital services for Filipinos, with technical implementation support from Searce. In this partnership, Smart becomes one of the first communication service providers in the Asia Pacific to use Google Cloud’s Telecom Subscriber Insights. It’s like an AI tool that looks at data from different sources, figures out how much people like using services, and gives them personalized recommendations on their devices.

While the digital economy in the Philippines is expected to grow by 20% every year until 2025. Mobile connectivity is crucial for Filipinos to get things like food, transportation, and daily items. Smart will use Telecom Subscriber Insights to analyze how Filipinos use digital services and where they might have problems. This will help them make services that help Filipinos understand, manage, and use their mobile data better.

“Our collaboration with Google Cloud to be the first communication services provider in Asia Pacific to adopt Telecom Subscriber Insights will empower us to better serve Filipino mobile users whenever and wherever they need us. This is a huge step toward our commitment to always put our customers first and provide them with the best mobile experience powered by our superior network.”  

Alex O. Caeg, Senior Vice President and Head of Consumer Business – Individual, Smart Communications, Inc.

“The speed of digital change has created growing anxiety amongst Filipinos about running low on data in their exact moment of need—from booking a ride-hailing service on an app, to completing important financial transactions on the go. Google Cloud’s enterprise-grade AI solutions will allow us to give our subscribers simpler, quicker, and more affordable access to the data services most aligned to their evolving digital lifestyles, while guiding our efforts to boost mobile connectivity across the country.”

Emmanuel C. Lorenzana, Chief Transformation and Customer Officer, PLDT Inc.

Smart x Google Cloud

Smart also plans to use Telecom Subscriber Insights to make mobile services that work for everyone. They’ll look at patterns and problems with connections in real-time. For example, they can help people use less data when watching videos, or they can suggest topping up their prepaid plan right on their device, so they don’t have to go to a store.

Smart wants to make it easier for people to talk to agents and chatbots, too. They’ll use Google Cloud’s AI, which can summarize text and keep a conversation going. They’ll fine-tune these models and add them to their services. That way, people can talk to virtual agents that give them helpful advice on how to use their data better.

“As CSPs are increasingly put under pressure to deliver transformative customer experiences tailored to individual needs, the ability to navigate and understand complex datasets has become critical for achieving success. With Telecom Subscriber Insights, Smart can extract customer insights in real-time, while leveraging the product’s machine learning capabilities to inform digital sales opportunities based on customer readiness, price sensitivity, and lifetime value.”

Gabriele Di Piazza, Senior Director, Global Product Management, Telecommunications, Google Cloud

“When deployed strategically by CSPs, AI and gen AI can significantly improve inclusion and equity of digital access, by tapping on data that these providers already manage and store as part of their core operations. Smart’s use of Telecom Subscriber Insights demonstrates the potential for CSPs in Asia to support national digital transformation efforts with the use of AI in a secure-by-design and privacy-controlled environment, while empowering consumers to make more informed decisions about their data usage in a growing and fast-evolving digital world.”

Malis Selamat, Country Manager, Philippines and Vietnam, Google Cloud

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Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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