TECNO Partners with University of Leeds to Deliver a More Realistic Portrait Photography Experience

TECNO x University of Leeds

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TECNO has announced a partnership with the School of Design at the University of Leeds to advance the application of color science to its multi-skin tone imaging system, creating a more inclusive and realistic portrait photography experience on its smartphones.

Apart from fulfilling its commitment to diversity and inclusivity in its smartphone technologies, this partnership will further solidify TECNO’s position as a leader in designing smartphones that cater to a wide range of users. It will involve extensive research and breakthroughs in multi-skin tone portrait imaging technology for smartphones.

Jack Guo, General Manager of TECNO, emphasizes the importance of portrait photography in promoting inclusivity in smartphone technology. The collaboration aims to leverage both TECNO’s technological capabilities and the University of Leeds’ expertise in color science to enhance the imaging experience for TECNO customers around the world, regardless of their location or skin tone.

The partnership marks a significant investment from TECNO in its multi-skin tone imaging system, demonstrating the brand’s commitment to pushing the boundaries of innovation in this field. The collaboration with the School of Design at the University of Leeds is expected to set a new standard for cutting-edge multi-skin tone imaging and enable TECNO to better capture the essence of humanity through its smartphone cameras.

The University of Leeds is known for its expertise in color science. They bring academic support, scientific data, and insights from experts to this partnership.

Dr. Kaida Xiao, a technical advisor at TECNO and an associate professor at the University of Leeds, expresses excitement over the partnership and believes that academic research and collaborations with brands such as TECNO, can help make life better for people.

TECNO’s “Stop at Nothing” philosophy shows its commitment to improving the smartphone experience for consumers, no matter their skin tone. By working with other organizations and institutions, the brand hopes to make big changes in how pictures look, setting new standards for the industry.

TECNO Philippines Promos and Recent Events

TECNO CAMON 20 Pro 5G x Mr. Doodle Edition is currently available at Shopee, TikTok, and TECNO partner retail stores for PHP 11,999.

TECNO Philippines and TikTok‘s “Share to Win Doodle Edition Gift Set” contest is on-going from August 8-15. By sharing Doodle related posts, participants can win a TECNO CAMON 20 Pro 5G Doodle Edition Gift Set and Doodle related freebies.

Registration for the POVA 5 GGWP Season 1 Tournament is now open. Participating teams have a chance to win up to PHP 250,000 and 6 POVA 5 series units.

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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