The Department of Tourism (DOT) has just mentioned that it will terminate proceedings against its contract with DDB Philippines. This comes after an investigation into the use of alleged stock footage used in the Love the Philippines campaign AVP which has since been taken down.
“As DDB Philippines has publicly apologized, taken full responsibility, and admitted in no uncertain terms, that non-original materials were used in their AVP, reflecting an abject failure to comply with their obligation/s under the contract and a direct contravention with the DOT’s objectives for the enhanced tourism branding,” the agency said in a statement.
DOT – DDB Philippines and the Love the Philippines Campaign
The DOT formally launched the Love the Philippines campaign back on June 27 which replaces the It’s More Fun in the Philippines campaign which has been running since 2012.
However, it was pointed out that there some of the footage was shot from other countries. If you want to read more on that, read our article here.
“While the use of stock footage in mood videos is standard practice in the industry, the use of foreign stock footage was an unfortunate oversight on our agency’s part,” said DDB Philippines in a statement. “Proper screening and approval processes should have been strictly followed,” it added
Secretary of Tourism Christina Frasco released the statement wherein it was clarified, “No payments have been made by DOT to DDB under the tourism branding campaign contract. The DOT shall exercise its right to forfeit performance security as a result of default in obligations under the contract, as well to review standards of performance or lack thereof vis-a-vis any claims for payment and/or any other engagement. Further, the DOT reserves the right to take all other action against acts deemed inimical to the interest of Philippine tourism.”
You can read the full statement here.
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Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
