In 2022, vivo launched an interesting mix of premium, mid-range, and budget offerings to cater to all consumers with different needs and wants for a smartphone. The year was a success for the company and here are some of the products that it released.
The Most Loved Flagship Device of 2022
In April 2022, vivo launched the vivo X Fold, the company’s first foldable device. It is equipped with a Snapdragon 8 processor, dual 120Hz E5 screens, and a full-focal ZEISS four-camera setup. Additionally, it has a 4,600mAh battery that supports 66W dual fast charging.
In the same month, the vivo X Note was also unveiled with a 7-inch large screen and has similar features to the X Fold.
But the talk of the town is the vivo X80 series that boasts the best quality, materials, and lens coating. The X80 series is the first and only smartphone on the market to feature a 50mm portrait lens with improved Gimbal technology and a Sony IMX866 lens.
The X80 series also debuted the V1+ chip, designed to make display and imaging graphics more immersive.
In May 2022, the company launched the vivo V25 series, designed to showcase outstanding night photography hardware, stunning color-changing capability, and other noteworthy features.
The vivo V25 series is the only smartphone in the industry to make use of the company’s unique color-changing innovation, Photochromic 2.0, which changes the colors of the mobile phone after exposure to sunlight or UV light.
The V25 Pro offers a 64MP OIS Ultra-Sensing rear camera with extreme night vision, an 8MP Super Wide-Angle camera, and a 2MP Super Macro camera, enabling users to capture gloriously vivid pictures.
In October 2022, the vivo X Fold+ was unveiled, the latest addition to the X Fold foldable phone series. The device is powered by the Snapdragon 8+ Gen 1 chipset featuring an enhanced Secure Processing Unit (SPU). Furthermore, it offers improved design and performance experiences, augmented by optimized battery life.
“We have positioned X Fold series to be our flagship professional foldable phone. We are placing emphasis on this excellent signature product that underscores our confidence in the future development of foldable phones.”
Huang Tao, vivo Vice President of Product
In November 2022, the company announced the global launch of X90 and X90 Pro, the company’s latest X90 series flagship smartphones. The series delivers advanced camera features and all-around performance upgrades powered by a state-of-the-art dual flagship chip technology featuring the V2 chip. In addition, it was released with the company’s continuous collaboration with ZEISS in terms of imaging and camera system innovation, including optics, anti-reflective coating, software, and system integrations.
“The new X90 series combines our in-house innovation with some of the industry’s leading imaging technologies to bring consumers a smartphone lineup equipped to tackle some of the most challenging scenarios, such as night photography and videography. I’m proud of our progress towards making the flagship X series the industry’s go-to flagship line for all-around superb performance.”
Spark Ni, vivo Senior Vice President and CMO
Finally, in Q4 of 2022, the vivo S16 series was unveiled. The S16 features the Aura Light Portrait Feature, which enables users to capture soft and stunning photos without needing a ring light. The device also has powerful camera sensors that are typically found in flagship devices, such as the SONY IMX766 sensor and OIS+EIS, making it a must-have for smartphone users in 2023.
Overall, vivo’s smartphone releases in 2022 showcase the company’s focus on advancing camera and display technologies, providing users with improved performance, battery life, and photography capabilities. The company’s flagship devices, including the vivo X80, X Fold+, and X90
Continuing the Legacy: No. 1 Smartphone in China, Stable Global Performance
In 2022, vivo held the biggest place in the Chinese smartphone market share in the third quarter and its share in the global market was also stable in the top five.
According to data released by IDC, vivo ranked third in the domestic smartphone market at 17.9% in the first quarter of 2022 with shipments of 13.3 million units.
In Q2, according to a report from IDC, vivo had a market share of 19.1% in domestic smartphones and shipped 12.9 million units. This garnered them to hold the second spot. Meanwhile, in the global market, the company ranked fifth with 9% of the market share as per Canalys.
In Q3 2022, vivo topped the China Smartphone Market with a 21% market share. It once again held fifth in shipments in the global market according to Canalys and held the same spot in Q4 2022 with 8% of the share.
Meanwhile, in the Philippines, vivo established a 25% total market share in Q4 of 2019 to hold the second spot in the local smartphone industry rankings. A report from Canalys on the smartphone landscape of the Philippines, vivo achieved a feat behind 159% year-on-year growth which may be attributed to a series of new technologies, products, and marketing initiatives.
Launch of vivo-developed Chips
In April 2022, vivo introduced its second-generation self-developed chip – the V1+. The V1+ chip offered good scheduling, fast speed, and high energy efficiency. Its data throughput speed, according to official data, shows that the chip can be efficiently maintained at about 8GB/s with improved efficiency of about 300% and power consumption reduced by approximately 72%.
vivo and MediaTek also have an in-depth partnership to adjust the V1+ chip with Dimensity 9000. This generated more than 30 patents.
In November 2022, the company introduced the V2 chip with a new AI-ISP architecture. It brings improvements in compatibility and functionality as well as upgrades on the on-chip memory, AI computing unit, and image processing unit.
In November, the 2022 vivo Developer Conference was held and the OriginOS 3, the latest version of the company’s OS was launched.
It introduced the intelligent computing hub framework, which includes three layers:
- breakthrough of basic capabilities at the bottom layer
- resource scheduling optimization in the middle layer
- upgrade of upper vision and control perception in the last layer
OriginOS 3 adds a variety of algorithms that are able to upgrade the memory fusion of an increase of at least 8GB. Additionally, it has an upgraded design for improved clarity and simplicity.
New iQOO Phones to be Launched this 2023
In addition to the smartphone in vivo, its sub-brand iQOO has also successfully released the iQOO 9 series, iQOO Neo6 series, iQOO 10 series, iQOO Z6 series, iQOO Neo7 series, and iQOO 11 series models in 2022.
The iQOO 10 Pro was released in July 2022, debuted 200W ultra-fast flash charging, and offered a good mix of specs and features that you can expect from a flagship smartphone. It provides amazing performance to support your gaming sessions and heavy usage.
A Year to be Thankful
vivo had an outstanding year in 2022, thanks to the enduring support and affection from customers since its first product launch. It is dedicated to providing digital devices to all consumers to create an intelligent and progressive world.
The company is expanding its presence in ecological construction and has released various products like tablets, headphones, and more to strengthen customer engagement. It is deeply engaged in developing imaging technology and has already released two self-made chips.
The brand received acclaim in reputation and sales in both high-end and low-end markets and will continue to do so to cater to all customers.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.