Samsung Launches Neo OLED, MICRO LED, and Samsung OLED Line Up at CES 2023


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Samsung introduces the 2023 lineup of Neo OLED, MICRO LED, and Samsung OLED ahead of its CES 2023 presentation.


“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home.” 

Cheolgi Kim, Samsung Electronics, EVP of Visual Display Business 

Samsung Neo OLED

Samsung Neo QLED 1

The company’s latest lineup of Neo QLED 8K and 4K TVs offer you premium options for your every need. These TVs are powered by the company’s advanced Neural Quantum Processor and Quantum Mini LED-lit TV, providing 14-bit processing and AI upscaling for incredible features such as Shape Adaptive Light Control and Real Depth Enhancer Pro.

In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee & Matter Thread One-Chip Module will be directly built into Samsung products. 

SmartThings automatically syncs devices for easier control of not just Samsung devices, but also third-party appliances and IoT devices1 for seamless connections. 

  • Chat Together: Users can easily enter a live chat group to share thoughts and react in real time with others who are also watching the same content. 
  • ConnecTime: One can now take video calls from connected devices, providing a larger platform for video calls on the TV and a seamless transition to a smaller device if a user wants to walk away and transfer the call to another screen.
  • 3D Map View: Lets users control and monitor connected devices, and provides a bird’s eye view of their home, and all of their SmartThings devices at-a-glance.

MICRO LED and Samsung OLED 

Samsung MICRO LED 1

The company’s 2023 MICRO LED lineup offers new models ranging from 50 to 140 inches to provide you with a breadth of options for unparalleled picture quality and screen experience.

On the other hand, Samsung’s 2023 OLED lineup is now available in 55, 65, and the new ultra-large 77-inch models. The lineup comes with Quantum Dot technology that has been developed for the brand’s Neo QLEDs and Neural Quantum Processors to retain OLED technology’s core strengths while simultaneously improving limitations in its brightness and color representation.

Samsung Gaming Hub

The Samsung Gaming Hub offers you unlimited access to thousands of your favorite games from partners such as Xbox, NVIDIA GeForce NOW, Amazon Luna, and Utomik with no downloads, storage limits, or consoles required.

In 2023, upgrades for GameBar 3.0 with MiniMap Sharing and Virtual Aim Point elevate the experience for every type of gamer. MiniMap Sharing enables you to see the minimap of your game at-a-glance on any display while Virtual Aim Point, designed for first-person shooters(FPS), allows you to view more noticeable crosshairs in any game so you can make the perfect shot.

Expanded lifestyle lineup

Samsung has unveiled new lifestyle products and features to elevate the user experience and give you more control over how you view and experience screens.

  • The Premiere 8K: In 2023, Samsung is introducing a new iteration of its laser projector, The Premiere 8K. The ultra-short throw projector lineup now comes with an 8K model, giving users the same ultra-large screen in even higher resolution. It supports a maximum screen size of 150 inches for a massive screen with an exquisite resolution to match. 
  • The Freestyle with Smart EDGE Blending: The Freestyle is the ultimate flexible device, allowing consumers to watch whatever they want wherever they want. In 2023, users can take advantage of the new Smart EDGE Blending feature, which allows users to use two of the devices and watch content in a 21:9 configuration with no manual lining up or adjusting. The 2023 Freestyle will also support Samsung Gaming Hub for more entertainment on the go.
  • New UI and Accessories: In 2023, Samsung is introducing a new and improved Samsung Art Store with features such as previews at-a-glance and extended content offerings, which mimic the experience of visiting a gallery or museum. Also new is a metal bezel option for a modern and luxurious look on The Frame. Samsung’s latest TV lineup can be mounted with the optional Auto Rotating Wall Mount & Stand, which brings the automatic rotation and vertical media viewing experience of The Sero to other TVs, including The Frame and Neo QLEDs. 
Samsung Neo QLED 2

Sustainability with Samsung screens

Samsung consistently works with partners and customers to be eco-conscious, providing a broader impact throughout the product’s lifecycle. 

  • Recycled Materials: For the 2023 lineup, Samsung will replace 20% of the bracket parts used for the solar cell Remote with recycled ocean-bound plastic. In addition, the main parts of the power board use recycled aluminum cans and copper, replacing approximately 12% of the original materials used.
  • Reducing Manufacturing Impact: Samsung designed a lightweight injection mold that requires fewer materials, with a structure that can be repurposed, bringing down the overall energy consumption and raw materials needed for production.
  • AI Energy Saving Mode: Through SmartThings, Samsung’s 2023 TVs support AI Energy Saving Mode, helping users save more energy in new ways. SmartThings Energy Service on TVs helps reduce the carbon footprint of connected devices with simple changes, such as automatic switches to energy-saving mode on specific devices when not in use. And with 3D Map View, it will be easier to get a holistic overview of connected devices and put energy-saving ideas into practice.
  • Eco-Packaging: In 2023, Samsung Eco-Packaging will come with minimal print so less ink is consumed in its production, and Samsung will use paper tape to reduce the use of plastic in its packaging. Additionally, package sizes will be reduced to lower overall carbon emissions.
Samsung audio gear

Multidimensional soundscape, audio quality with AI 

A premium screen experience would only be complete with ultra-immersive audio. While Samsung TVs have impressive built-in speakers, they also have powerful audio features and devices to enhance the viewing experience for something truly cinematic. 

  • AI Sound Remastering: In 2023, Samsung’s flagship TV and soundbar offer Sound Remastering, which utilizes AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping, and that each component is just the right volume. 
  • New Soundbars: In addition to the flagship soundbar, HW-Q990C, with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers powerful immersive sound in Dolby Atmos from a 3.1.2 channel device that is just 40mm tall and 38mm deep. It is easily placed with any TV and still offers clear sound with punchy bass. 
  • Q-Symphony: A new iteration of harmony between the TV and soundbar, 2023 new Q-Symphony will provide vastly evolved sound for which the soundbar taps into the TV’s Neural Processing Unit to analyze audio signals and process each sound for more detail than ever before.

For more information, click here.

Migs Palispis
 | Website

Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later.

Currently he writes for Gadget Pilipinas and Grit.PH.

He is also a musician, foody, gamer, and PC enthusiast.

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