Just a few weeks after its official launch, the Maya app is even getting better with new features to make it easier for Filipinos to master their money. The June updates include a new feature called Personal Goals, new crypto coins, higher transaction limits, and exciting promos.
Along with the new features, Maya has also stepped up its collaboration with young Filipino artists and creators – starting with Shanti Dope, with a trailblazing music video that creatively incorporates an “easter egg hunt” for a chance to win a portion of PhP1M in prizes.
“The customer response to our relaunch has been overwhelmingly positive, and our Early Access program was a smashing success. Maya’s unique all-in-one money app, which seamlessly brings together digital banking services, crypto, and an e-wallet for the customer, clearly addresses the pent-up demand for world-class financial services.”
– Pepe Torres, Chief Marketing Officer of Maya
Saving for specific goals? Maya’s got you.
To make it easier to save, Maya is launching Personal Goals, a Savings feature with a 6% interest rate that enables customers to set aside money for specific purposes – for a new laptop for school, airfare for that long-awaited vacation, tickets to that concert, down payment for a condo unit, emergency fund, or funds for starting a new business.
You can create savings goals and personalize the names and target amounts. Goals can be set for up to six months, and you can keep up to five at a time. Initially offered on early access mode during the Maya launch, Personal Goals is now available for all upgraded Maya customers.
Customers with Maya Savings will also be automatically upgraded to Maya Power Users, which then allows them to cash in up to PhP500,000 to their wallet and quickly transfer it to their Maya Savings account. All Maya customers can also enjoy 99.9% app uptime reliability, enabling access to their savings anytime.
New crypto coins are here, plus new features ahead!
For those growing their money via crypto, Maya has added five new currencies to the app – Algorand, Ape Coin, Avalanche, Doge, and Stellar. Now, Maya offers 15 coins to help you diversify your portfolio. What makes Maya crypto even better is the seamless, integrated experience – no need to cash in/out or buy crypto using another app.
Soon, you’ll be able to set up your own @username that will serve as your Maya identity and let your friends easily send you money without using your mobile number or QR code. You will also be able to enjoy these awesome features in Dark Mode.
1M hidden in a music video?
The creative collab for the trending single was revealed through and easter egg hunt for PhP1,000,000 worth of cash prizes hidden in plain sight throughout the music video. All you need to do is watch it and look for the ten unique cash codes until June 9 for a chance to win prizes. More details here.
“Customers are connecting to our new brand’s bold look, feel, and sound. This transformation would not have been possible without a world-class team of Filipino creatives who have brought our brand to life. The process reflects our culture and how
we built Maya to be the first-of-its-kind money app for Filipinos.” – said Torres.
More creative collab with the new generation of Filipino creatives
Maya aims to build a brand that’s as trailblazing as the app experience. The collab with Shanti Dope has paved the way for more co-creation with today’s generation of game-changers.
For example, Maya works hand-in-hand with sought-after photographer Shaira Luna to co-create Maya’s photo library with a diverse range of talent that truly reflects the next generation of Filipinos. This creative approach allows Maya to stand out in a saturated marketing landscape of competing brands using the same stock photo models in the promo materials.
Maya combines the power of an e-wallet with new features like crypto, credit, and an innovative digital banking experience powered by Maya Bank, allowing you to spend, save, grow, invest, and master your money – all with just one app.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.