TikTok recently announced its partnership with the Commission on Elections (COMELEC) and GMA News and Public Affairs to provide access to authoritative information ahead of the 2022 Philippine Elections. These important partnerships support the brand’s commitment to protect the integrity of its platform and combat election misinformation.
“At TikTok, our top priority is to ensure that users are able to consume authentic and verified information on our platform. To strengthen this commitment, this partnership with COMELEC and GMA News and Public Affairs will provide Filipinos credible, fact-based content and recognise mis- and disinformation. Through our 2022 Philippine Election Guide we also hope to provide Filipino voters with easy access to credible information about the elections process and make informed choices.”
Kristoffer Rada, TikTok Head of Policy, the Philippines
TikTok and COMELEC Extend Partnership
The partnership between TikTok and COMELEC started last year with the #RightInformationThisElection campaign, providing users with easy access to reliable and authoritative election information, including how to vote. This year, TikTok extends the partnership through a dedicated on-platform election microsite.
Apart from removal of violative content, the 2022 Philippine Election Guide banner found on the Discover page will house a repository of accurate and reliable videos via the verified COMELEC TikTok account, to provide Filipinos with vital information that they need to take part in elections. Agence France-Presse, a leading global news agency, has also been included to help verify harmful misinformation so that it can removed from the platform.
TikTok and GMA News and Public Affairs Launches its #eLeksyonSerye campaign
TikTok has also teamed up with GMA News and Public Affairs, which joins 50 other partners comprised of the most respected names in the fields of telecommunications, media, education, business, law, and public service in the country, all have pledged their support to keep a close watch on the electoral process, and help voters make informed decisions on Election day.
The partnership also enables GMA News and Public Affairs to take on a new approach in educating Filipino voters, beginning with the #eLeksyonSerye campaign, which officially started last March 1, 2022. It features a series of informative content that leads up to the elections, including an interactive Online E-Leksyon Quiz that helps people determine how well they know their voter rights and responsibilities, and the country’s political system.
It will also feature pillars and senior reporters from the network who will pose multiple choice questions to their followers on TikTok. Viewers will have 3 seconds to answer each question, and their final score at the end of the quiz will show whether they are #Eleksyon2022-ready.
TikTok’s mission is to inspire creativity and bring joy. As such, it has chosen not to allow political advertising. Any paid ads that come onto the platform must fit the standards it has set, and the nature of political ads is not something the platform believes fits its experience.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.