Facebook (FB) has just expanded the availability of Facebook Reels for iOS and Android to more than 150 countries. Alongside this launch, creators are now given new ways to earn a living.
Facebook’s Fastest Growing Content Format
According to the data that came from Facebook and Instagram, videos account for almost half of the time people spend on the platforms. This coincides with Reels being the fastest-growing content by far. The company is focusing on Reels to make it the best way for creators to be discovered.
Reels also help creators connect with their audience easier and fans to find and share content that is relevant to them.
Since the launch of Reels in the US, creators like Kurt Tocci have been sharing comedic skits, author and Bulletin writer Andrea Gibson offer a reading of their own published works and more.
More Ways to Earn Money
FB is creating more ways for content creators to earn money for their original works with the Reels Play Bonus program. It is part of the USD 1 billion creator investment and pays eligible creators USD 35,000 a month based on the views of their reels.
Giving these bonuses has helped creators Jason the Great and Tasha Caroline fund their reels and helps to better understand what fans find interesting on Facebook.
Furthermore, in the coming months, the company will expand the bonus program to more countries, so that more content creators can get a chance to earn from the content their communities love.
Alongside FB’s extensive experience in helping creators earn from using products like in-stream ads and Stars. the company is building direct monetization options for FB Reels through ad revenue share and fan support.
Moreover, FB is expanding its tests of Reels Overlay Ads to all creators in the US, Canada, and Mexico and to other countries in the coming weeks.
Starting with two formats – banner ads that appear as a semi-transparent overlay at the bottom of the Reel and Sticker ads which is a static image ad that can be placed by the creator anywhere on their Reel. These non-interruptive ads give creators a portion of the ad revenue.
Any creator living in the US, Canada, and Mexico that is part of the in-stream ads program are automatically eligible to monetize their publicized reel that contains ads. By mid-March, the tests will expand to creators in nearly all countries where in-stream ads are allowed.
Creators can learn more about the overlay ads here
Testing Stars on FB reels will also begin in the coming weeks so that people can buy and send Stars while viewing reels to support their favorite creators. The overlay ads and Stars are both designed so that more people view and engage with Reels on FB and make sure creator payouts can grow.
In addition, the company is also launching brand suitability controls which include Publisher Lists, Blocklists, Inventory Filters, and Delivery Reports for banner and sticker ads in FB Reels for every region that they are available in.
This, in turn, will give advertisers more control over how their ads appear in places they don’t consider suitable for their brand or marketing.
Additionally, FB has been testing full-screen and immersive ads in between FB Reels since October last year. The company plans to roll them out to more places around the world in the months to come. Just like organic content on FB, you can comment, like, view, save, share, and skip them.
More Editing Features
In addition to the features, FB announced last year. content creators all around the world can access the following features:
- Remix: Create your own reel alongside an existing, publicly-shared reel on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel.
- 60-second Reels: Make reels up to 60 seconds long.
- Drafts: You will soon be able to create a reel and choose to “Save As Draft” below the Save button.
- Video Clipping: In the coming months, we’re planning to roll out video clipping tools that will make it easier for creators who publish live or long-form, recorded videos to test different formats.
Create and Discover Reels in New Places
Meanwhile, it will roll out the following updates in the week to come:
- Reels in Stories: You can share public reels to Stories on Facebook, making it easy to share favorite reels with friends and giving creators more visibility and reach. You’ll also be able to create reels from existing public stories.
- Reels in Watch: You’ll be able to watch reels directly within the Watch tab and we’re developing tools to help you create reels in the Watch tab as well.
- Top of Feed: We’re adding a new Reels label at the top of Feed so you’ll be able to easily create and watch reels in just a few clicks.
- Suggested Reels in Feed: In select countries, we’re starting to suggest reels that you may like in your Feed from people you do not already follow.
Lastly, the company is exploring ways to make it easier for content creators to share their Reels to their fans on both FB and Instagram like crossposting. You can find Reels in Feed, Groups, and Watch. When you view a reel, you can follow the creator directly from the video, like and comment on it and you can also share it with your friends.
For more information on Facebook Reels, click here.