Carrier Philippines recently launched its new message “The Science of Indoor Living” via a uniquely curated “Invisible Event,” wherein attendees were given a full sensorial experience, emphasizing the company’s commitment to making life at home a safer, healthier, and more comfortable one in the new normal.
Carrier, the world’s air care expert, demonstrated the power of the invisible – Carrier’s technology and solutions that work in the background to optimize conditions and filter out equally visible pollutants, allergens, and pathogens – through playing on the audience’s senses.
To this end, PR kits which contained items chosen for their sensory impact, including a graze box containing food items such as dark chocolate bark and ground coffee, microfiber towels, vanilla scented sprays and UV flashlights, were sent to a pre-selected participants.
During the event, attendees were shown a studio set especially designed by Moss Design House, akin to that of a usual talk show but devoid of hosts or guests. To heighten the sensorial impact, the set remained static throughout the event, while hosts Anne Asis and Show Suzuki interacted with the attendees via voiceover.
Attendees were guided through four event sections which corresponded to the use of a specific item in their press kits at specific times. All this while learning the science behind each, while also highlighting how Carrier products could contribute to such outcomes.
- The Science of Better Learning – this section focused on how external factors such as music, food, and room temperature can affect cognitive function, heighten brain activity, and improve overall productivity. Classical music and chocolates in particular, were singled out for their ability to sharpen focus and improve learning, while Carrier Air Conditioners were also mentioned for their capacity to achieve the optimum room productivity temperature of 22-25 degrees Celsius.
- The Science of Carefree Cooling and Relaxing Sleep – the second section focused on comfort and relaxation. It underscored the importance of high-quality, relaxing sleep, and how it can be achieved through pristine air and also optimal temperature maintenance, which Carrier air conditioners like the reliable and cost-effective Crystal 2 Inverter are well-placed to achieve. It also showed how users can rely upon Carrier’s cost-efficient XPower Gold 3 and its Ultrafresh filter, which absorbs and decomposes smoke, ammonia and volatile organic compounds while also preventing bacteria and viruses from proliferating.
- The Science of Safer Breathing – the third section zeroed in on clean air and how air quality affects more than breathing: smell and taste interact and air quality can affect one’s mood and even manifest on the skin. Indoor air pollution can be as much as ten times higher than in the outdoors, thanks to improper exhaust and ventilation and the resulting buildup of volatile organic compounds or VOCs. Carrier is well-placed to help ensure quality indoor air, since its Air Purifier incorporates three-stage filters to efficiently trap pollutants and allergens, and UV-C light to eliminate harmful pathogens.
- The Invisible Science – the final section involved guests using ultraviolet light to reveal a code hidden in plain sight that unlocked a special discount, inside their PR kits. Guests also realized that Carrier’s XPower Gold air conditioning and Air Purifier had been filtering and cooling the air in the room the entire time.
These discoveries helped underscore Carrier’s commitment to the provision of technology that makes homes safer, healthier, and more comfortable, while remaining invisible and unobtrusive despite working full-time the background.
For more about Carrier and its innovative products, click here and follow Carrier Philippines on Facebook and carrier_ph on Instagram.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
