Smart Partners with YouTube to Empower the Next Big Filipino Content Creators


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Smart Communications Inc. has teamed up with YouTube for NextUp, a search and training program for the next generation of Filipino content creators.

12 Filipino content creators will be given a chance to take part in an online creator camp that brings together NextUp alumni, production mentors, and current YouTube content creators to impart valuable tips, the latest techniques, and strategies made to elevate their channels to the next level and go beyond their limits by growing their content creation skills.

As part of the NextUp program, each of the 12 finalists will take home equipment vouchers worth PhP100,000 and data offers, among others. From the 12, at least three will also be rewarded with a 12-month endorsement contract with Smart to work on the brand’s exciting productions and campaigns.

Supporting the community of Filipino creators

NextUp is a demonstration of Smart and YouTube’s collective goal of supporting the Filipino creator community by providing the tools and opportunities that can help them discover and cultivate their passions through unlimited opportunities.

To join NextUp, click here for more details on the submission process and eligibility requirements.

Applicants who won’t be part of the 12 finalists will still be able to elevate their YouTube skills through a series on workshops (online) that will cover a wide array of topics such as video production and audience development, among others.

Stay updated on NextUp by visiting and by following Smart’s official account on Facebook, Twitter, and Instagram.

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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