During the sale, the company offered up to 50% off on selected smartphones and AioT products along with free shipping and cashback vouchers.
realme achieved 111% growth in sales compared to the brand’s previous Super Brand Day Sale back in April this year. Within an hour of the start of the sale, the brand was able to sell close to 4,000 units of realme products.
The Super Brand Day Sale was also part of the brand’s Global Fan Festival celebration which was packed with events, promos, and other initiatives to show its gratitude for the support and loyalty of its Filipino fans.
The company celebrated its Global Fan Festival in August. This came on the back of the company being hailed as the no. 1 smartphone brand for Q2 2021 according to research firms Canalys, Counterpoint Research, and IDC.
The Global Fan Festival has the theme “Dare To Be You”, the month-long campaign served as a reminder for today’s youth to be unapologetically real despite external negative noises. To promote the advocacy, the brand launched a Dare To Be You social media movement featuring Filipino personalities. Among the roster were fashion model Reins Mika Militante, shoutcaster and gaming analyst Caisam “Wolf” Nopueto, fashion designed Carl Jan Cruz, drag artist Prince Martell, and creative director Ryuji Shiomitsu, among others.
Additionally, the company launched the second installment of its Dare to Represent Ambassador Search where entrants were tasked to share how they encourage themselves to stay unapologetically real despite what other people say. Two winners were chosen to be realme’s next ambassadors – Karen Umayam and Eurwin Canzana. They will receive a PHP 50,000 cash prize, a 1-year contract as brand influencer, and other content collaboration opportunities.
To culminate the month-long festivities, the brand had a special livestream event for the realme Mobile Legends Cup (RMC) Grand Finals on August 26. In addition to matches between the country’s top esports teams, there was a celebrity showmatch among Filipino gamers Akosi Dogie, ChooxTV, and Kiko Matos. The livestream also featured a half-time show headlined by Zack Tabudlo. The livestream event generated over 3,000,000 views on the company’s Facebook page and YouTube channel.
“No words can express how grateful we are to the support and love of our Filipino fans since 2018. We are proud to share that this year’s realme Fan Fest is truly an incredible success, and we hope the realme Squad enjoyed all the surprises we had in store for them. Maraming salamat po!”
Austine Huang, realme Philippines’ VP for Marketing