OPPO Philippines joins the latest business book, The E-Hustle: What the Country’s Best Digital Leaders Can Teach You About Launching and Growing Your Online Business. The book is published by Bookshelf PH and is the first time the company will be featured in a local business book.
The book covers everything new entrepreneurs need to know when navigating the world of e-commerce, specifically in the Philippines. OPPO, through its Vice President for National Sales Zen Han, discusses the business strategies of the brand in jumpstarting and growing its e-commerce presence.
Han shared the value of using the traditional marketing mix or the Four P’s – product, price, platform, and promotions in forming an effective digital marketing strategy that can help any business drive awareness, engagement, and conversion. He advises online entrepreneurs to have a complete understanding of their target market by studying their financial capabilities and priorities. In doing so, businesses have a better chance of reaching their target market and fulfilling their customers’ needs and wants.
He highlights some of the company’s notable campaigns in 2020 and the first half of 2021 as proof of the successful integration of traditional and digital marketing practices. Among these include the #ShotonOPPO Instagram promotion, e-commerce-centered product launches, and influencer marketing maximization for its Reno series campaigns.
“The pandemic has tested and continues to test the strength and resilience of businesses in the Philippines, especially as we continue to alternate between different levels of lockdown that largely affect operations. But it also showed how e-commerce became the saving grace for many of them, including OPPO,” Han said. “I feel honored sharing my insights in The E-Hustle about e-commerce and marketing, along with other thought leaders in e-commerce, business, and innovation who share valuable knowledge on how new entrepreneurs can thrive online.”
The E-Hustle is pivotal to the company’s intention of strengthening its e-commerce platform to provide more access points for Filipinos.
“OPPO was born a few years after the SARS outbreak in 2002, which is why the company has had enough experience navigating e-commerce while it was still in its infancy. Now with the pandemic, we already know how to pivot when needed and reorganize our operations to keep the business going, all while accommodating our customers’ needs with no fail. We hope that readers of The E-Hustle will be inspired by OPPO’s journey in e-commerce and apply what they learn in their own business as well,” Han said.