TECNO Mobile completed its first CSR campaign in the Philippines. It was done to give back to the community following the successful release of several new mobile phone models in the country. This includes the Spark 7 series, Pova 2 gaming phone, and the CAMON 17 series.
The selection of local heroes as beneficiaries for the campaign aligns perfectly with the reel and real-time heroism of TECNO Mobile’s CAMON 17 brand ambassador, Chris Evans.
Three partner beneficiaries were the recipients of donations made by TECNO Mobile for this CSR campaign- Ina ng Lupang Pangako Parish, Project Malasakit, and the City of Manila through the Office of Mayor Isko Moreno. Separate handover ceremonies were held for each of the beneficiaries, the first was held on July 13 at the Ina ng Lupang Pangako Parish Area.
The Ina ng Lupang Pangako Parish sits in the middle of Barangay Payatas. The church’s leaders and volunteers provide education and livelihood opportunities for the urban poor community living in Payatas. It is funded by donations from different entities. TECNO Mobile Brand Marketing Director for the Philippines, Jason Liang represented the company and donated PHP 100,000 to the parish along with 10 smartphones to be shared with the volunteers. The donations were received by Rev. Fr. Peter Hequillan, CM.
The second handover ceremony took place on July 13 with Project Malasakit as the beneficiary. Project Malasakit is a scholarship program whose mission is to bridge the gap between Filipinos who want to help and Filipino children who need assistance. The goal is to provide the children with proper education, enabling them to change their own lives for a better future.
30 TECNO Mobile smartphones and PHP 100,000 were given to Project Malasakit. It was received by its founder Kara David, together with two of her scholars, Lilian Ambrocio and Mauwe Liwanag.
The final donation handover took place on August 6 at the Office of Manila City Mayor, Isko Moreno. He is known for his service to the local community, aided by his volunteer workers. They man community hotlines, respond to reports, handle coordination for projects like vaccine rollout, and work at the local public school as teachers.
For these community heroes, TECNO Mobile donated 50 smartphones and PHP 200,000 through the mayor’s office. The donation was handed by TECNO Mobile Limited executives, headed by CEO, Lindsay Guan. It was received by Manila City Mayor, Isko Moreno.
The company’s CSR campaign was kicked off with an online photo exhibit that featured thought-provoking images that capture the beauty of life taken by top local photographers using CAMON 17 smartphones.
A selfie advocacy was also launched, encouraging the online community to get involved by sharing their own selfies for a cause. Anyone can join by posting a selfie on Facebook, which features your advocacy. The photo must include a caption with a brief description of the advocacy along with the hashtags #TECNOMobileCares, #CtheBestofYou, and #SelfieAdvocacy. The best photo and caption will be selected by company representatives and the winners will be awarded a CAMON 17 smartphone.