At its inaugural virtual 5G summit, realme announced its plan to enable 100 million young consumers to use and access 5g phones within the next three years.
Held in partnership with GSMA, Counterpoint Research, and Qualcomm, the brand also revealed that new models in the GT series, its 5G performance and camera flagships, will be launched globally in June and July 2021, respectively, among other initiatives to promote 5G adoption globally.
With the theme “Making 5G Global: Accessibility for All”, realme’s virtual 5G summit brought together various technology leaders who shared their insights on 5G-related topics, particularly the current global 5G connectivity and the driving forces behind it, the technical aspect to 5G evolution, the unique relationship between 5G and the younger generation, and how to further facilitate 5G accessibility in the future.
realme also reaffirmed its commitment to becoming a key player in 5G and shared its pledge to advance the adoption of 5G on a global scale as it aims to bring the technology to more users worldwide.
In 2020, realme launched 14 5G devices in 21 markets, accounting for 40% of all its products. By 2022, the brand aims to increase the number of its 5G offerings to 20, upping the ratio to 70% across 50 markets, and plans to take the industry lead by launching more affordable 5G devices in the next few years.
“Starting with our first 5G model, the realme X50, we have been exploring new design concepts and technical innovations to bring users more slimline and design-rich 5G phones that have a powerful performance. We believe that in the 5G era, helping to accelerate the adoption of this new technology is a crucial mission for realme.”
“We will work hard to help popularize 5G by listening more to consumers’ needs, pushing forward product innovation, and helping to build the broader 5G ecosystem with our industry partners.”
– Madhav Sheth, realme VP and CEO for India and Europe
In the Philippines, the realme X50 was launched as the brand’s first 5G offering in December 2020.
Making 5G accessible to today’s youth
In 2021, realme plans to set up more than ten 5G pop-up stores around the world allowing young people to create exclusive spaces where they can enjoy 5G experiences through cloud gaming, ultra-clear AR, live broadcasting, and other popular 5G applications.
“By the end of last year, we saw some highly competitive 5G products offered at affordable prices in China, with realme being the most aggressive with its V3 5G selling at around US$145. realme is helping to popularize the technology across many other countries with a series of compelling products with great specifications at surprisingly affordable prices.”
– Peter Richardson, Counterpoint Research VP and Co-founder
Aside from increasing affordability and access, 5G technology is also improving at a rapid pace. To support the global adoption of 5G products, realme will establish R&D centers around the world in 2021, dedicated to exploring innovative 5G technologies and products.
At present, 90% of realme’s R&D resources have been converted to 5G technology and products. In the next two years, the brand is set to invest US$300 million globally in 5G technology research and product development, as well as for promoting global 5G popularization.