Samsung has topped the global TV market for the 15th consecutive year according to market research firm, Omdia, with a recorded global TV market share by revenue in Q4 of 2020 at 31.8%, and was able to retain the largest annual market share by revenue in 2020, at 31.9%.
Samsung growth across the Visual Display Business reflects a commitment to the most premium at-home viewing experiences, plus a fast-growing QLED portfolio, category leadership in the ultra large screen segment over 75-inches, the introduction and expansion of a lifestyle TV portfolio, and a series of industry, category, and product “firsts” made possible thanks to Samsung’s constant drive for innovation.
“Consumers use screens every day to entertain, connect with loved ones, work, exercise from home and do much more. And we have seen how different lifestyles and routines have not only evolved, but converged. We continue to be incredibly humbled by the trust placed in our vision and products; it is what drives our relentless pursuit to deliver cutting-edge innovation and a best-in-class screen experience that meets the needs of the modern-day consumer.”
– Jong-hee Han, President of Visual Display Business at Samsung Electronics
Looking back over the last 15 years, Samsung’s innovation-led growth agenda has incorporated groundbreaking new technologies, while spanning multiple categories, reaching a wide range of consumers and use cases.
This year, Samsung expects to maintain its industry-leading market position with the introduction and expansion of core products and by making use of proprietary technology and features across all TV lineups. This includes the new Neo QLED lineup and the MICRO LED, Lifestyle TVs and a company-wide alignment of operations through long-term sustainability programs.
Over the next few years, Samsung will continue to invest more in R&D and product development in strategic business areas in an aim to further strengthen its core and emerging technology offers.
For more information on Samsung’s TV products, click here.