As a treat for its customers (more so for those who are K-Drama fans) for Valentine’s Day, Smart launched its newest TVC starring Hyun Bin and Son Ye Jin.
This is the first time that the Crash Landing on You (CLOY) leads find themselves sharing the screen after their critically acclaimed and highly beloved drama series.
The TVC features Ben & Ben’s original song “inevitable” in the background and sees the two searching for each other in a crowded city aided with 5G technology. Their pairing promotes a sense of doing the impossible, much like how subscribers can achieve more when they are connected to Smart 5G. Ben & Ben purposely wrote the music for the TVC in partnership with Smart.
Like a climax to a trilogy, the TVC wrapped up an online clamor that started last June when Smart crash-landed into fans’ hearts via Hyun Bin’s “Simple. Smart Ako” TVC, followed by another much-talked about Smart Signature TVC featuring Son Ye Jin last August.
The TVCs fueled anticipation for a joint TVC among fans, who made their wish loud and clear using the hashtag #InSmartWeTrust.
If you’ll recall, Smart President and CEO Alfredo S. Panlilio first teased the public of a possible project involving the CLOY couple at the virtual press conference that launched Hyun Bin’s ad.
Today, Smart more than delivered.
Global stars, local soundtrack
Ben & Ben wrote the music and theme song for this project starring the two international stars. In the video’s background, the local band performs “inevitable,” purposely written as musical score for this TVC in partnership with Smart.
The campaign also marks a rare occasion where a local brand (Smart) features global stars (Hyun Bin and Son Ye Jin) as endorsers in a video that also features local musicians (Ben & Ben).
Leader in 5G
Smart has done what seemed impossible by putting Hyun Bin and Son Ye Jin together in one project for the first time much like the latest development with Smart 5G, which has started enabling subscribers to do groundbreaking things we thought we couldn’t do.
The latest evolution in wireless communications, 5G offers superfast data speeds and fiber-like low latency, which enable users to upload and download heavy files in seconds, stream high-resolution videos seamlessly, play online games without noticeable lag, and take advantages of other cutting-edge apps and services on their smartphones with fiber-like speeds.
Smart is at the forefront of ushering in 5G in the Philippines with the continued roll-out of its ultrafast 5G network, which includes strategic sites in Metro Manila, Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, New Clark City in Pampanga, and Rizal.
To enbale more subscribers to experience 5G, Smart has teamed up with smartphone manufacturers like Huawei, Samsung, vivo, and realme in offering Smart 5G-certified devices under Smart Signature 5G Plans.