A Teaser on Flipkart Suggests the Return of the Vaio Brand

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A page on Indian online retail shop Flipkart teases the return of Vaio after years of hiatus. Sony sold its Vaio laptop business in 2014 due to poor sales.

flipkart-vaio-teaserThe teaser reads “Lighter than your past” followed by “Stay tuned for more” which all but ensures a return from the brand. The first line looks like a play on laptops from the time that Vaio made laptops. Those were times when notebooks were large and ran hot in addition to being pricey.

“In January, the brand will officially unveil her first AMD model together with another model specially design for the modern office and start selling from one of the leading e-commerce portal – Flipkart, then to further extend to other major retail channels,” mentioned Seema Bhatnagar, Regional Business Director for South Asia, RSD, NexstGo.

A new deal with Hong Kong-based company NexstGo granted the company the rights to market, sell, service Vaio laptops in Hong Kong, Malaysia, Singapore, Taiwan, Macau, Middle East, and India.

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Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.

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