PICK.A.ROO Empowers Filipino Retailers Towards a Better Normal


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One issue with some delivery apps right now is that if you want to buy items from separate merchants, that means separate orders and separate check out processes.

As such, PICK.A.ROO, an on-demand lifestyle app is here to save the day. It lets consumers shop from a curated list of the most in-demand brands that offer top-quality products, and purchase everything they need in one checkout.

The current lineup includes the following brands, along with many more.

  • Beyond the Box
  • Digital Walker
  • Shangri-La
  • Hilton
  • Tim Ho Wan
  • Hawker Chan
  • Kam’s Roast
  • The Grid
  • S&R
  • Landers
  • Robinsons
  • Farmer’s Market
  • Mothercare
  • Parenting Emporium
  • Wildflour
  • Mos
  • Ben’s Cookies
  • Gourdo’s
  • Faceshop
  • Designer Blooms

Once an order has been placed, you’ll be given updates every step of the way – from the moment your order has been received by the shop, until it’s been delivered to your place.

PICK.A.ROO also wants you to feel secure when you shop, which is why payments are only finalized once orders have been delivered.

Shopping is also made affordable, with free deliveries for a low minimum spend. For those who don’t manage to reach the minimum, deliveries for supermarket purchases can go as low as PhP88, and PhP48 for everything else.

The brand has recently partnered with Resto PH – an organization of restaurants that aspire to further promote the Philippine food and beverage industry, and the Moment Group, one of the most exciting restaurant groups locally (8Cuts, Manam, Ooma, Din Tai Fung, Etc.).

The brand is very particular when it comes to partner restaurants – From Packaging to the quality of food orders, and proper sanitation measures, observed and regulated as they pay close to attention to sanitation and disinfection.

On the other hand, partner merchants are given all the tools, backend support, data, and analytics they need, in order to assist them. Moreover, the company provides real-time assistance to swiftly attend to merchant concerns.

Since PICK.A.ROO is an all-Filipino team, Filipino workers and retailers in the country are being supported. All crew are provided with face masks, face shields, and PPEs, so they’re protected, and customers are protected. FWD Life Philippines even provides insurance to all the company’s riders and personal shoppers, who are also provided with a financial literacy program.

With co-founders Crystal Gonzales and Kevin Tan, PICK.A.ROO was created with the local community’s needs at its core. This is something the company stands by, not only where users are concerned, but the entire team and its roster of merchants as well.

By offering consumers friendly delivery rates, creating retail promotions, and offering such a level of convenience and ease-of-use, PICK.A.ROO aspires to be the most-loved all-in-one e-commerce brand.

Businesses that are interested in joining PICK.A.ROO can sign up here. First-time users get PhP100 off orders of PhP1,000 with the code FIRST100. For more information, click here.


Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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