realme is the fastest-growing smartphone brand in the world, according to a new report by Canalys, a global industry analysis firm.
The brand has held this title for four consecutive quarters and is the only major brand with a double-digit positive figure with an 11% growth in Q2 of 2020. In the preceding quarter, the firm has reported that realme is only one of two brands to have registered positive growth with 157% year-on-year (YoY).
realme also claims a fair share of the market in SEA as it records a 102% YoY growth in its Q2 2020 sell-in shipments, as reported by research firm Canalys.
Growing the global realme squad
realme has added 15 million users worldwide in the first half of the year and is now the Top 4 smartphone brand in Thailand, India, Cambodia, and Egpyt. The brand has also managed to achieve the Top 5 position in the Philippines, Myanmar, Ukraine, Indonesia, and Vietnam, according to Counterpoint Research and IDC.
In just two years, realme has already grown its userbase to 40 million, a considerable feat for a young brand in a very competitive market. realme’s expansion to nearly 60 different countries and regions allowed it to attain its mission of reaching out to more youth as well as empowering them to dare to leap beyond their boundaries with disruptive yet attainable devices.
Strengthening the realme ecosystem and 5G portfolio
In 2020, realme has implemented a ‘Smartphone + AIoT’ dual-driven strategy. Despite the challenging economic environment, realme still managed to successfully meet targets laid out in this initiative and is on track to launch over 50 AIoT products this year and over 100 by 2021.
The brand has been focusing on promoting 5G products in its retail markets. It released the first 5G-capable flagship phone in India, Thailand’s first 5G phone, and Cambodia’s first 5G phone under 1,000 USD. In the Philippines, realme is partnering with telco companies for the accreditation of its 5G products and eventual market availability.
realme defines its strategy as a “1+4+N” initiative, which refers to 1 or 2 core smartphone product complemented by four major groups of lifestyle devices such as speakers, watches, earphones, and supported by “N” types of smart accessories.
realme plans to continue its international expansion plans where growth is most expected. For example, its AIoT products have been performing well in the Indian market, where its smart personal audio devices have reached third place in terms of market share within 3 months.
realme’s products also made waves in the design world. In 2020, realme’s Design Studio collaborated with world-renowned designers Naoto Fukasawa and Jose Levy of Hermes fame to produce trendsetting products.
The brand also won the prestigious Red Dot Design award for its X2 Pro Master, issuing a strong challenge to other brands. realme has pioneered innovations not only in design but also in technology, most notably when it launched the world’s first 125W fast-charging technology in July.
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Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.