Epson Empowers Businesses Through Innovative Products

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Along with the launch of its newest Ink Tank Printers and Multimedia Projectors, the recent Epson event held at BGC in Taguig City also showcased the company’s milestones in the development of its products, and its aim of continuing to innovate for the future.

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There was even a Hologram Projection production number, which showcased the company’s progress in its visual imaging technologies. Guests were also treated to a Projection Photo Booth and a Dynamic Wall.

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The introduction of the company’s newest ink-tank system printers, and the showcase of its visual imaging products is a key step forward in its pursuit of driving productivity and value for its business customers, with attention to detail being a key factor for its success.

“As a technology company, Epson takes great pride in our attention to details and innovation. We aspire to be a company that takes care of every detail using the most innovative technology in the world to meet the demands of the market. And it is our focus on details that has led to our success today.” 

“Epson has a vertically integrated model driven by our core technologies that sees us creating products from the ground up – handling every aspect of our product development, manufacture, sale, right down to service and support. And it is this edge that differentiates us from our competitors.” – Toshimitsu Tanaka, Managing Director and President, Epson Philippines and Country Manager, Epson Singapore Pte. Ltd.

He also added that the products launched in the event were manufactured at Epson’s own facility in the Philippines.

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Epson is a pioneer in ink tank printers, and continues to lead the segment, garnering 70% market share in SE Asia. To date, Epson has sold over 20 million ink tank printers since its launch in 2010. In the Philippines, the company holds a dominant 55% of the market share and continues to grow, as it caters to more and more needs of the market.

“Since IDC started tracking the market in 1996, no vendor in the long history of this highly competitive industry was able to command a market share more than 50%.Despite other brands’ entry into the ink tank space last 2014 and 2015, Epson’s domination of this segment is apparent. IDC showed that in the 1st half of 2017, Epson sold more than 3 times the quantity other brands have sold, combined. At 77% market share in the ink
tank space, it has become very obvious, ink tank is Epson, and Epson is ink tank.” – Jester Cruz, Department Head for Product Management Division, Epson Philippines.

“We are witnessing a very clear shift in the printing market. While the ink tank segment grows, with everyone jumping on the bandwagon, the laser market segment has been declining. Epson is committed to the business printing segment by constantly developing and introducing a wide range of products suited to each business category.” – Eduardo Bonoan, General Manager and Head of Marketing, Epson Philippines.

Epson aims to empower the technology shift from lasers to Inkjets by strengthening its Ink Tank Business Inkjet line-up in the small to medium business segment, along with high-speed Inkjet MFPs for the large and enterprise segments, competing mainly with A3 laser copiers.


Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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