PayMaya challenges the stereotypes surrounding the digital generation with latest campaign

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78% of our readers at Gadget Pilipinas is part of the millennial generation. 35% of our country is part of a generational group that’s 15-34. It is also the generation, which is often negatively stereotyped: impatient, entitled, “narcissistic”, etc. Why is it that the generation that is expected to propel the country’s workforce and the economy seemed to have such negative dispositions and values? Are we soon going the lead by a generation that only think of themselves?

This same stereotype and myths are being challenged by the country’s forward-looking fintech, PayMaya, through their latest #NowNation campaign. The latter, which they aptly called “Millennials Beyond the Selfie” has a specific goal of dispelling the negative connotations about the said generation, and eventually uplift and empower the young Filipinos in order to unwillingly passion their passions while helping the country.

According to PayMaya Philippines co-COO Benjie S. Fernandez, “Millennials are often labeled as entitled, shallow, and self-centered. But we know that this is not true. They have a passionate purpose, they have creative imagination, and most of all, they are not afraid to take action and execute their aspiration no matter how niche or risky it may be in the eyes of others.”

For the campaign, PayMaya introduced new brand ambassadors who are redefining their generation. They are: The Phenom with a Purpose Alyssa Valdez, The Expat Community Builder Louis Faure, The Philippine eSports Champions TNC Pro Team, The Pinay Solo Backpacker Gael Hilotin, The Mural Master Jappy Agoncillo, The Artsy Mom Ava Te-Zabat, and The Online Jill of All Trades Wiji Lacsamana.

[su_spoiler title=”Click to see full profile of ambassadors” style=”fancy” icon=”plus-circle”]

Alyssa Valdez

Alyssa Valdez: The Volleyball Phenom with a Purpose: The volleyball maverik pushes through as the first Filipina import in a foreign sports team, after playing for the national women’s volleyball team. Beyond being an athlete, Alyssa also coaches young and talented volleyball players, and is a proud co-owner of ‘Ally’s All-Day Breakfast’. Follow @AlyssaValdez2 on Twitter and @Alyssa_Valdez2 on Instagram.

Louis Faure

Louis Faure: The Expat Community Builder
Would you trade Parisian living for farming and agribusiness? 24 year-old Louis did. He fell in love with the Philippines in 2014 and has stayed ever since. A Filipino-at-heart, he works with the Gawad Kalinga Enchanted Farm as an agribusiness development officer. Follow Louis through @farmboylou on Instagram.


TNC Pro Team: The Philippine eSports Champions
TNC used DoTA, a popular multiplayer online battle video game, to bring pride to the country on the global front. They are known for causing an upset at ‘The International 2016’ where they swept victory from crowd favorite ‘OG’ from Europe. Follow the TNC Pro Team via @TNCProTeamDota2 on Facebook and Instagram, and @TNCProTeam on Twitter.

Gael Hilotin

Gael Hilotin: The Pinay Solo Backpacker
Gael showcases the beauty of the Philippines and the strength of the Filipina in her blog, The Pinay Solo Backpacker. She has been to all 81 local provinces and shares her travel know-how to empower fellow wanderers. Follow @ThePinaySoloBackpacker on Facebook and Instagram, and @pinaybackpacker on Twitter.

Japoy Agoncillo

Jappy Agoncillo: The Mural Master
Jappy creates vibrant murals that come alive with artistic energy. With each spray from his can, Jappy captures the aesthetic and expression of his generation while inspiring fellow up-and-coming local artists. Follow @JappyAgoncilloArt on Facebook, and @jappylemon on Twitter and Instagram.

Ava Te Zabat

Ava Te- Zabat: The Artsy Mom
As the blogger behind ‘Artsy Fartsy Ava’, she has been chronicling her experiences as a mom, art enthusiast, and pop culture junkie for over a decade now. Despite her busy schedule, Ava recently finished a degree in BSBA Export Management, proving that women can raise a family while nurturing her own career and passions. Follow @ArtsyFartsyAvaBlog on Facebook, and @artsyava on Twitter and Instagram.

Wiji Lacsamana

Wiji Lacsamana: The Online Jill of All Trades
Wiji is an all-around creative–a self-taught illustrator, thriving tattoo artist, and perfumer in her shop called ‘Radioactive Mushrooms in the Forest’. She balances different crafts while taking care of her two-year-old son Rocco. Wiji is a proof that passion can turn into profit if your heart and mind are into your venture. Follow Wiji @curiouswiji and her business, @radioactivemushroomsitf on Instagram.


PayMaya is not your ordinary shopping buddy. In fact, it extends beyond a tool to buy what millennials want; it’s an enabler to fuel their interests and passions to bring back what others deserve.

We, at Gadget Pilipinas, have been using PayMaya as our official pay disbursement among our contributors and writers. We also use PayMaya to renew our hosting, domain and other site-relevant subscriptions. Since we’re Twitch partners, we’ve set up PayMaya via PayPal as our official payout solution. Undeniable, PayMaya enables us to carry out our tasks to create content for us to make a decent living and at the same time give our readers what they deserve.

Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.

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