PLDT and Smart Partner with Capillary for Unified Loyalty Programs

PLDT and Smart have partnered with Capillary Technologies to transform and unify their loyalty ecosystem across mobile, broadband, and partner engagement platforms.

“Customer loyalty is key to the PLDT Group’s long-term growth,” according to Menardo G. Jimenez, Jr., PLDT Chief Operating Officer. “As PLDT and Smart customer expectations evolve, we must strengthen our relationship with them, deepen engagement through our products and services, and deliver greater value throughout the customer journey. By investing in customer loyalty through our collaboration with Capillary, we are investing in stronger customer retention, sustainable growth, and the PLDT Group’s continued industry leadership.”

PLDT – Smart Partner with Capillary Technology

Through the partnership, Capillary will power a next-generation loyalty program, which will bring together PLDT Home, Smart, and Ka-Partner programs into a single ecosystem. It is designed to deliver a more personalized and rewarding experience across its customers.

It marks a significant step in both companies’ customer engagement strategy as the group consolidates multiple loyalty environments into a more intelligent and scalable platform powered by AI, advanced personalization, and real-time engagement capabilities.

Capillary was selected for its deep loyalty expertise, scalable enterprise architecture, and track record across high-growth markets

“This new loyalty platform allows us to recognize not only our subscribers, but also the Smart retailers and e-load partners who help us serve millions of Filipinos every day. By bringing Smart and PLDT onto one loyalty ecosystem, we are also creating the foundation for more seamless, converged rewards and experiences in the future,” according to Lloyd R. Manaloto, Smart officer-in-charge.

The rollout will follow a phased implementation approach over the next year.

To learn more about PLDT and Smart, visit the official websites.