FUJIFILM Philippines unveiled two new additions to its instax lineup through its immersive showcase titled “In Our Film+ Era: An Experiential Pop-Up Event,” the instax Mini Evo Cinema and instax Mini Link+.
A Hands-On Showcase
The event was designed to present photography as something more personal and tangible, shifting focus from simply capturing images to creating printed keepsakes that can be held and shared.
Attendees were treated into a space where creativity, nostalgia, and innovation blended together around the featured products.
“Through the instax Mini Evo Cinema and Mini Link+, we want to reimagine how people connect with their memories, not just through images on a screen, but through photographs they can truly hold and share. It reflects our commitment to blending innovation with emotion, empowering a new generation to tell stories that feel more personal, creative, and real.”
– FUJFILM Philippines President Masahiro Uehara
instax Mini EVO Cinema
The instax Mini Evo Cinema is a hybrid instant camera for creative expression. It blends a premium vintage dial effect with hybrid technology, giving users a way to capture photos and videos with a cinematic feel.
It has 10 Eras Dial effects, which can be adjusted through precision degree control dials. These allow users to mix and match different styles, with the release describing a wide range of shot combinations suited to different moods and aesthetics. They can even include a frame that’s specifically made for the selected era and adjust the intensity of the filters and print directly using their smartphone.
The instax Mini Evo Cinema is capable of shooting up to 15 second videos, which can be viewed via a QR code that’s embedded in a photo, allowing you to share video messages with a physical item that can be kept as a souvenir. It can store approximately up to 10 clips in Standard Quality, with provisions for more storage via a microSD card.
instax Mini Link+
The instax Mini Link+ is a smartphone printer that turns digital photos into physical prints. The device was introduced as a companion for those who want to conver everyday photos into shareable keepsakes rather than leaving them on a screen.
It features direct smartphone printing, augmented reality effects, and customizable design elements. These are meant to help users create expressive prints and add their own personal touch to photos before turning them into tangible output.
Workshops and Creative Sessions
FUJIFILM Philippines also organized workshops led by artists and filmmakers to show how the products fit into creative workflows. Filmmaker Elyandre Dagli demonstrated how the instax mini EVO Cinema can be used for cinematic photography and documentation.
Nica Cosio also led a session on rubber stamp carving and journaling, using the Mini Link+ as part of tactile storytelling. Team INSTAX also provided live demonstrations, while artists Soleil Ignacio, Bryan Sochayseng, and Jill Arteche shared how the Mini Link+ fits into their creative lifestyles .
Pricing and Availability
The instax Mini Evo Cinema is priced at PHP 22,599, available at FUJIFILM authorized dealers, while the instax Mini Link+ is priced at PHP 8,999.
For more information, visit instax and FUJIFILM‘s official websites.
Frequently Asked Questions (FAQ)
Q: What products did FUJIFILM Philippines highlight in the event?
A: The event featured the instax Mini Evo Cinema and the instax Mini Link+ as the main products .
Q: Where and when was the launch event held?
A: “In Our Film+ Era: An Experiential Pop-Up Event” took place at Open House World in Makati from March 28 to 29, 2026 .
Q: What makes the instax Mini Evo Cinema stand out?
A: It is a hybrid instant camera with vintage dial styling, hybrid technology, and 10 Eras Dial effects for different creative looks .
Q: What can the Mini Link+ do?
A: The Mini Link+ can print directly from a smartphone and includes augmented reality effects and customizable design elements .
Q: How much are the two products?
A: The instax Mini Evo Cinema costs PHP 22,599, while the instax Mini Link+ costs PHP 8,999.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
