FUJIFILM Philippines presented the Nationwide Photo and Video Walk 2025 (NPVW 2025) Exhibition, a curated showcase celebrating compelling narratives drawn from familiar landscapes. It honored the most exceptional works that reflect the country’s cultural depth and diverse storytelling lens across 32 cities in the country.
FUJIFILM NPVW 2025 Exhibit
The NPVW 2025 Exhibit was held from March 20 to 22, 2026, and it transformed the Ayala Museum into a showcase of diverse perspectives from Luzon, Visayas, and Mindanao. With the theme “Contrasts”, the exhibition captured layers of Filipino life, from the walls of Intramuros to the historic Magellan’s Cross in Cebu, and Quezon Park in Davao.
Filipino photographer, curator, and educator A.G. De Mesa guided visitors through the exhibition, sharing insights into the techniques, perspectives, and stories behind the showcased works. He led special walkthrough sessions, giving visitors a closer look at the creativity and contrast captured.
Additionally, the moment of recognition brought forward the exhibition’s best works. From thousands of submissions captured across the country, the best works stood out for their ability to capture the depth, diversity, and sense of place.
In the Open-to-All Category, standout works were awarded to Mark Albert Serrano from Luzon, Gem Almund Cañada from Visayas, and Abdel-aziz Masjiril from Mindanao. They were awarded a FUJIFILM X-E5 camera with an XF23mm F2.8 kit lens to support their journey in storytelling.
Within the FUJFILM Exclusive Category, Benedic Torres for the Photo Category and Paul Christian Catoera for the Video Category were recognized for their entries in both still and motion storytelling. Torres received a FUJIFILM X-T5 paired with an XF16-80mm kit lens, while Catoera was awarded a FUJIFILM X-H2S paired with an XF33mm F1.4 lens.
A special touch to the celebration was Fuji-san – a handmade collectible by Cebu-based artist Happy Garaje. These represent the spirit of the Nationwide Photo and Video Walk by embodying curiosity, communication, and the joy of capturing the world through photography. 100 limited-edition figurines were given to walk leaders and partners, while the exhibition also received them as a memento of their artistry and creativity.
“NPVW 2025 has truly shown how photography and videography can bring communities together and reveal stories that might otherwise go unseen. Through the theme of ‘Contrasts,’ participants captured the richness and diversity of Filipino life, turning everyday streets and landmarks into narratives full of meaning and heart. This is exactly what we hope to achieve, connecting people through their shared vision and love for the craft.”
Masahiro Uehara, FUJIFILM Philippines, Inc President
FUJIFILM Philippines has also announced the upcoming FUJIFILM Festival for the Community, by the Community, happening in May 2026. The next celebration promises to bring together even more photographers, videographers, and enthusiasts from around the country.
For more information and to stay up-to-date, visit the official Facebook and Instagram pages.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
