Google hast just introduced Photoshoot in Pomelli, a new feature designed to help small and medium-sized businesses create studio-quality marketing assets minus the barriers of rising costs and the complexity of a professional production. Built for teams that struggle to keep up with digital marketing demands, it aims to make on-brand photos and campaigns easier, faster, and more accessible.
What is Photoshoot?
Photoshoot uses a combination of business context (Business DNA), and Nano Banana image generation to transform simple product images into polished, professional-grade visuals. Whether it’s for a business that deals with handmade jewelry, artisanal coffee, or offers services like a yoga studio, the feature delivers high-quality visuals that build customer trust across websites and social channels.
How it Works
To get started, users can pick any product image, without worrying about lighting or polish, since Pomelli handles the refinement. From there, they choose from professionally curated templates such as studio or lifestyle looks, or let Pomelli suggest options automatically.
The system then applies the business’s existing aesthetics to generate images that feel consistent and on-brand. Finally, users can refine and adjust these visuals with finishing touches before downloading them or saving them into their Business DNA for future campaigns.
Pomelli now also includes improved image generation models that better follow prompts, support editing commands like changing backgrounds, and enable style reference transformations.
On the campaign side, businesses can upload images or add a product URL to ground creative outputs in real product photos, titles, and descriptions to help generate specific campaigns that support growth.
What Does this Mean for SMEs and Aspiring Entrepreneurs?
Photoshoot changes marketing dynamics for ordinary users starting small businesses and established SMEs. Aspiring entrepreneurs will be able to generate professional product shots for free in minutes without the need to hire photographers for launching online stores or social campaigns. SMEs promoting services gain access to authentic visuals that build trust without dedicated design teams.
This can potentially level the playing field by enabling resource-limited sectors to compete visually, iterating campaigns rapidly based on real product data, and scaling growth via precise, on-brand content previously out of reach.
For now, the feature is available free of charge in the US, Canada, Australia and New Zealand, but we hope that it reaches more markets, eventually.
Frequently Asked Questions (FAQ)
Q: What is Pomelli designed for?
A: Pomelli is designed to help small and medium-sized businesses create consistent, brand-relevant marketing materials without needing a professional studio.
Q: How does Photoshoot improve product images?
A: Photoshoot uses business context and advanced image generation to turn basic product photos into professional studio-style shots.
Q: Can users customize the generated images?
A: Yes, users can refine and adjust images with finishing touches before downloading or saving them.
Q: What extra image features does Pomelli offer?
A: Pomelli includes improved image models, editing capabilities like background changes, and style reference transformations.
Q: How does Pomelli help create campaigns?
A: Businesses can upload images or enter product URLs so Pomelli can generate more specific, grounded campaign creatives.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
