Sony PlayStation Partners With LE SSERAFIM Kim Chaewon For “Love of Play” Lunar New Year Campaign
PlayStation is ushering in the Year of the Horse with a bang as they launch the “Love of Play” campaign across Southeast Asia. This year’s festivities are extra special, featuring LE SSERAFIM’s very own Kim Chaewon as the face of the campaign. Whether you’re grinding solo or hosting a local co-op session with the fam during the holidays, Sony wants to make sure your Lunar New Year is powered by some easy, crazy, hot K-pop energy and next-gen gaming.
Love of Play Campaign
The campaign kicks off with a series of videos titled Family, Friends, Sisters, and Solo, showcasing how gaming brings people together. Kim Chaewon isn’t just there for the aesthetics either; in an exclusive behind-the-scenes interview, the idol shared her personal favorite DualSense colors and her first PlayStation memories. Fans can expect a steady stream of content, including an “Unstoppable Play!” video on February 5 and a “Balance Game” feature on February 11 via PlayStation’s social channels.
The PlayStation Festive New Year Sale 2026 is officially happening from February 6 to 19 at participating retailers. We’re looking at massive discounts on PS5 consoles and peripherals. Game collectors are in for a treat, too, with major titles seeing significant price cuts. Big-hitters like Ghost of Yotei, Death Stranding 2: On The Beach, and the ever-reliable Astro Bot are part of the promotion. Even staples like Marvel’s Spider-Man 2 and God of War Ragnarök are getting the discount treatment, making it the perfect opportunity to clear that backlog or gift a digital masterpiece to a friend.
Sony is also leaning hard into the lifestyle vibe with a “Wiggle Wiggle” collaboration. This limited-edition merch line features PlayStation-branded washable home slippers, acrylic clips, and coasters—perfect for pimping out your gaming nook. There’s even an Instagram Stories sticker contest where you can win a Wiggle Wiggle Gift Set just by getting creative with your social media posts.
Sony PlayStation Interview with LE SSERAFIM Kim Chaewon
Q. Do you remember the first game you ever played on PlayStation?
My very first console game was Stray on PS5! It’s a game where an adorable cat is the main character. The storyline is refreshing, and I loved the overall vibe and puzzle elements. The cat’s movements were so realistic that I felt like I had actually become a cat while playing.
Q. Today, you got to try out many DualSense controller colors. Which color is your favorite?
I had no idea there were so many color options! Seeing and holding each one during the shoot, I thought they were all cool
I can’t recall the exact name, but there was a purple shade with a subtle blue tint (Chroma Indigo)—it looked so elegant and stylish. Personally, though, I liked the black one (Midnight Black) the most. Its sleek vibe is totally my style
Q. What’s the most fun PlayStation game you’ve played so far?
“I’d say Astro Bot, which I played during today’s shoot! It’s probably the most fun game I’ve tried so far. The character is adorable, and I thought, Wow, this is the true charm of PlayStation.”
“The haptic feedback and adaptive triggers on the DualSense controller blended perfectly with the gameplay, making the tactile experience unforgettable. I can’t wait to try more PlayStation games in the future.”
Grant is a Financial Management graduate from UST. His passion for gadgets and tech crossed him over in the industry where he could apply his knowledge as an enthusiast and in-depth analytic skills as a Finance Major. His passion allows him to earn at the same time help Gadget Pilipinas' readers in making smart, value-based decisions and purchases with his reviews and guides.
