What a lucky guy!
Months after Apple fans lined up deep into the night for Beyond the Box’s iPhone 17 Midnight Launch, the long-awaited promise of a life-changing grand prize has finally been fulfilled. Tech retailer Beyond the Box has officially awarded the Tesla Model Y grand prize to raffle winner Joshua Juanillo, capping off its massive iPhone 17 campaign with a milestone moment held at the Tesla Showroom at Uptown Parade in Bonifacio Global City, Taguig.
From midnight queues to Tesla keys
Back in October 2025, Beyond the Box pulled out all the stops for its iPhone 17 Midnight Launch, treating early adopters to huge bundles, premium freebies, and a chance to drive home a brand-new Tesla Model Y. Every purchase of an iPhone 17 series device, whether via pre-order or during the midnight launch, translated into raffle entries for the grand prize, making every unit sold both a tech upgrade and a shot at EV ownership.
Queues formed early at locations like Glorietta, Power Plant Mall, and Robinsons Ermita, where customers not only secured their new iPhone 17 units but also took home guaranteed freebies worth tens of thousands of pesos, from Marshall speakers to Apple accessories and lifestyle gear. The energy during the launch underscored how Beyond the Box and sister brand Digital Walker have turned Apple rollouts into full-blown community events, blending tech hype with generous rewards.
Joshua’s winning shot: one base model iPhone 17
In a twist that perfectly captures the “everyone has a chance” spirit of the promo, raffle winner Joshua Juanillo didn’t need a massive haul of purchases to win big. Joshua secured just one base model iPhone 17 on the first official day of sale at Beyond the Box in Glorietta – and that single transaction turned out to be the golden ticket.
His purchase earned him raffle entries under the Beyond the Box iPhone 17 Launch Grand Raffle, which placed all qualified buyers in the running for the tax-free Tesla Model Y grand prize. Weeks after the promo period ended and following the official draw and verification, Joshua was confirmed as the winner, proving that even one well-timed iPhone upgrade can be enough to unlock a multi-million-peso reward.
Awarding at Tesla Uptown Parade
The awarding ceremony took place at the Tesla BGC Experience Centre in Uptown Parade, Taguig – Tesla’s flagship showroom in the Philippines and a fitting backdrop for a promotion anchored on next-generation technology. The Uptown Parade facility houses Tesla’s display area, experience center, and key services in a modern, minimalist environment, with the Model Y prominently showcased as one of the brand’s core offerings.
During the event, Beyond the Box formally turned over the Tesla Model Y to Joshua, marking the culmination of its ambitious “buy an iPhone 17, get a chance to win a Tesla” campaign. The setting at BGC underlined how the promo bridged two worlds: premium smartphones and electric vehicles, both seen as symbols of innovation and forward-looking lifestyle in the Philippine tech and automotive scenes.
A surprise: an iPhone Air on top
As if winning a Tesla Model Y wasn’t enough, Joshua also received an additional surprise from Beyond the Box and brand visionary Charles Paw. Beyond the Box presented him with an iPhone Air, adding another Apple device to his ecosystem and reinforcing the retailer’s reputation for going the extra mile for its community.
This surprise gesture ties back neatly to the original iPhone 17 campaign, where customers could choose from the full lineup that included the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max through Beyond the Box and Digital Walker channels. For Joshua, it meant his single base-model iPhone 17 purchase eventually led to a Tesla Model Y and an additional iPhone Air
Beyond the Box’s playbook: big launches, bigger rewards
The Tesla Model Y raffle reinforces Beyond the Box’s evolving playbook: turn every major iPhone cycle into an event that feels more like a festival than a standard retail rollout. From guaranteed freebies worth up to six figures, to midnight queues, to a grand prize as substantial as a Tesla Model Y, the brand has steadily raised expectations for what local launch promos can deliver.
For the wider Apple and EV-curious community, Joshua’s story is a reminder that these promos are not just marketing headlines, but real, tangible opportunities that can dramatically change one customer’s everyday life. And for Beyond the Box, the successful awarding at Tesla Uptown Parade closes the loop on one of its most ambitious iPhone campaigns yet, setting the bar even higher for whatever it plans for the next generation of devices.
Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of gadgetpilipinas.net, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.
