Canon Philippines has introduced two new cameras designed specifically for content creators: the EOS R50 V and PowerShot V1. These devices mark the debut of Canon’s new V Series lineup, which focuses primarily on video production capabilities rather than traditional photography.
Launch Event and Target Audience
The cameras were unveiled during a special event at Midnight Dream Studios in Glorietta 1, with over 100 attendees including media personalities, influencers, and content creators.
It featured hands-on demonstrations across seven content creation scenarios: livestreaming, podcasting, get-ready-with-me videos, unboxing content, food videos, lifestyle content, and video editing.
The launch addresses the growing shift toward video-first content creation on platforms like TikTok, where creators increasingly prioritize dynamic video over static photography. Canon identified an opportunity to serve Filipino creators who rely primarily on smartphones but seek higher video quality and greater creative control.
What are the Key Features of the Canon EOS R50 V?
The Canon EOS R50 V packs a 24.2MP APS-C sensor similar to those used in Super 35mm cinema cameras and includes camera includes several professional filmmaking features borrowed from Canon’s Cinema EOS line, including Custom Pictures, LUTs (Look-Up Tables), and HDR recording modes.
Key technical specifications include 4K 60p livestreaming capability via USB-C connection and professional audio recording with 3-microphone noise reduction technology. The camera features a streamlined design without a viewfinder, optimized for handheld shooting and gimbal compatibility. It supports vertical video recording, catering to social media content requirements.
The EOS R50 V pairs with Canon’s new RF-S14-30mm f/4-6.3 IS STM PZ lens, which is the company’s first lens with built-in power zooming functionality. This lens offers 15 customizable zoom speeds for varied shooting scenarios.
What are the Key Features of the Canon PowerShot V1?
The Canon PowerShot V1 is the brand’s first video-centric compact camera and features a 1.4-inch sensor paired with an integrated zoom lens covering a 16-50mm equivalent focal length range.
It includes a built-in 3-stop neutral density filter and Subject Tracking Image Stabilization for consistent footage quality across different shooting conditions.
The camera boasts an internal cooling fan system, which enables extended recording sessions of up to 6 hours without overheating concerns, addressing a common limitation of compact cameras when used for prolonged video recording.
Shared Technical Features
Both cameras support 10-bit Canon Log 3 recording, which provides greater flexibility for professional color grading in post-production. For connectivity, there’s Wi-Fi, Bluetooth, and direct PC streaming functionality for livestreaming applications.
How Much is the Canon EOS R50 V and PowerShot V1 in the Philippines?
The Canon EOS R50 V with the RF-S14-30mm f/4-6.3 IS STM PZ lens is priced at PHP 56,998 (camera only), while a Content Creator Kit which includes the HG-TBR100 tripod grip and DM-E100 microphone is priced at PHP 64,998. The PowerShot V1 is available for PHP 54,998.
All three products are now available at Canon retail stores nationwide throughout the Philippines. For more information, visit Canon Philippines’ official Facebook page.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
