YouTube is set to update its monetization policies on July 15 to curb revenue generation from “inauthentic” and mass-produced content. This move comes with growing concerns over the proliferation of low-quality, often AI-generated, content flooding the platform.
YouTube Taking Down Inauthentic Content
The coming changes to the YouTube Partner Program (YPP) aim to provide clearer guidelines on what content qualifies for monetization.
While the exact policy language remains under wraps, the platform’s help documentation has always mandated “original” and “authentic” uploads from creators. The update seeks to better define what constitutes “inauthentic” content in today’s evolving digital landscape.
The platform’s Head of Editorial & Creator Liaison, Rene Ritchie, clarified that the recent update is a minor one, aimed at preventing monetization of mass-produced or repetitive content, which has long been considered spam-like due to its spam-like nature.
However, the underlying reason for these updated policies is the surge of “AI slop”—a term for low-quality media generated by AI technology. Examples include AI-voiced videos overlaid on repurposed content, AI-generated music channels with millions of subscribers, and even fake news reports.
While YouTube downplays the changes, these clear policies could enable the platform to enact mass bans of AI-slop creators from the YPP, safeguarding its reputation and value.
Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later.
Currently he writes for Gadget Pilipinas and Grit.PH.
He is also a musician, foody, gamer, and PC enthusiast.
