Midea Philippines Earns Three Quill Awards for Dealer and Technician Engagement Initiatives

Concepcion Midea Inc. Philippines, working alongside its partner communications agency COMCO Southeast Asia, has been honored with three awards at the 22nd Philippine Quill Awards. The recognition highlights the company’s ongoing dedication to innovation and its close collaboration with stakeholders across the country. For Midea, these values remain central to its mission of bringing meaningful home appliance solutions and everyday comfort to Filipino households nationwide.

The awards specifically acknowledged two flagship engagement initiatives designed for the brand’s dealer and technician networks: the “Together Future Ready: 2025 AC Specialist Convention” and the “Midea Club” program.

Dealer Convention Recognized for Customer Engagement

Midea received two accolades for its dealer engagement initiative, “Together Future Ready: 2025 AC Specialist Convention,” which was recognized in the Customer Relations category as well as the Special and Experiential Events category.

The four-day convention took place on the island of Boracay and brought together 160 key air-conditioning dealers, industry influencers, and opinion leaders from Luzon, the Visayas, and Mindanao. During the event, Midea showcased its position as a market leader by unveiling new inverter air conditioning product lines. The gathering also featured sessions on market insights, along with fellowship nights and social activities designed to strengthen relationships among participants.

Midea Club Honored for Internal Communication

The company also earned recognition for “Midea Club: Reinventing Installer and Technician Engagement” under the Internal Communication category, reflecting its continued push toward service excellence.

Midea Club is designed to support HVAC installers and technicians across the country through a combination of product training, financial incentives, cashback rewards, and skills-based competitions. One of the program’s standout moments was the Midea Club Flash Installation ASEAN Tournament 2025, during which a Filipino technician emerged as the overall champion at the regional grand finals held in China.

Leadership Reaction

Anna Marie Alejandro, General Manager of Concepcion Midea Inc. Philippines, expressed gratitude for the recognition, thanking the International Association of Business Communicators (IABC) Philippines for acknowledging the company’s commitment to its partner dealers, installers, and technicians. She noted that these individuals form the backbone of the business, and that the awards serve as motivation to continue raising industry standards, supporting partners, and ensuring that technological progress delivers lasting value to both the industry and Filipino households.

About the Philippine Quill Awards

The Philippine Quill Awards are organized by IABC Philippines and are widely regarded as the country’s highest global benchmark for strategic and impactful business communication programs.

For more information on Midea and its products, click here.

Frequently Asked Questions (FAQ)

What awards did Midea Philippines receive?

Midea received three awards at the 22nd Philippine Quill Awards for its dealer and technician engagement initiatives.

Which programs were recognized?

The “Together Future Ready: 2025 AC Specialist Convention” and the “Midea Club” program were both honored.

Where and how large was the AC Specialist Convention?

The four-day convention was held in Boracay and gathered 160 dealers, influencers, and industry leaders from across the Philippines.

What does the Midea Club program offer?

It provides HVAC installers and technicians with product training, financial rewards, cashback, and skills-building competitions.

Who organizes the Philippine Quill Awards?

The awards are organized by the International Association of Business Communicators (IABC) Philippines.

Emman Tortoza

Chief Editor and Content Lead at Gadget Pilipinas | Website

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.