Smart Communications, Inc., the first Philippine telco with a GSMA Open Gateway-certified Number Verification API with Silent Authentication, is building on this foundation to give businesses stronger ways to verify and protect customers online.
“Digital trust is built in the small moments customers experience every day. When they log in, make a payment, or access a service without worry. With SmartSafe NetIdentity, we are helping businesses strengthen protection behind these everyday interactions, using globally certified network APIs that support safer authentication without adding unnecessary friction for users.”
Benedict Patrick V. Alcoseba, PLDT Enterprise, Enterprise Core Business Management & Innovation
Smart – GSMA Open Gateway-certified Number Verification API with Silent Authentication
As digital fraud evolves, traditional methods like one-time passwords are becoming insufficient. Businesses require more effective ways to detect risks and protect customers without complicating user experience.
The telco has achieved GSMA Certification for its SIM Swap and Device Swap APIs, part of the SmartSafe NetIdentity solution under the SmartSafe suite of PLDT Enterprise. These certified APIs enable enterprises to check for recent SIM or device changes, helping to identify unauthorized activity and enhance verification processes for higher-risk transactions.
Helping businesses protect the person behind every transaction
Digital identity protection is crucial for entrepreneurs and businesses to ensure customer safety during online transactions. Indicators such as suspicious logins or device changes can signal the need for careful transaction review. SmartSafe NetIdentity’s SIM Swap and Device Swap APIs help businesses leverage the telco’s network to enhance authentication and fraud management beyond traditional OTP methods.
This is vital for sectors like banking, fintech, e-commerce, and gaming, where robust identity verification helps maintain trust and secure digital interactions while ensuring a seamless customer experience.
Advancing globally certified APIs for enterprise clients
The GSMA Certification for SIM Swap and Device Swap APIs signifies Smart’s advancement in developing globally certified APIs focused on enterprise security and customer protection. This certification illustrates Smart’s commitment to standardized network capabilities for businesses.
For PLDT Enterprise, it represents a vital step in enhancing identity protection for organizations, enabling advanced security measures as customer journeys become increasingly digitized. SmartSafe NetIdentity assists enterprises in analyzing digital transaction signals, providing tools to improve risk assessment and customer protection.
A commitment to safer digital experiences
SmartSafe NetIdentity, launched in November 2025, is part of PLDT Enterprise’s initiative to enhance digital trust for businesses in the Philippines. As the first telco-enabled fraud management API suite, it introduces network-powered, GSMA-aligned fraud prevention tools. This new offering builds on existing GSMA-certified APIs for Number Verification and RoamStatus, reflecting PLDT’s ongoing commitment to globally certified solutions. The aim is to help businesses safeguard customers efficiently without compromising their digital experience.
As fraud risks continue to evolve, businesses can no longer think of security as a background feature. It is now part of the customer experience itself — shaping whether people feel confident enough to bank, shop, pay, play, and engage online.
Through SmartSafe NetIdentity, powered by GSMA-certified SIM Swap and Device Swap APIs, Smart and PLDT Enterprise are helping businesses build that confidence one safer digital interaction at a time.
For more information, visit their website.
Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later.
Currently he writes for Gadget Pilipinas and Grit.PH.
He is also a musician, foody, gamer, and PC enthusiast.
Miguel Palispis
Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later. Currently he writes for Gadget Pilipinas and Grit.PH. He is also a musician, foody, gamer, and PC enthusiast.
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