Shopee and Meta announce the launch of affiliate partnerships on Instagram for creators across Southeast Asia, Taiwan, and Brazil.
“Our success with Meta on Facebook affiliate partnerships has shown how powerful creator-led commerce can be when content, trust, and shopping come together, and we’ve seen firsthand how much Filipino creators and shoppers have embraced this. Expanding this to Instagram opens up even more opportunities for shoppers to discover and purchase products through content they already engage with – and that’s the next level of online shopping. This is part of our broader commitment to supporting creators, sellers, and brands as content becomes an increasingly important part of the shopping journey.”
Jack Ng, Shopee PH Head of Commercial
Shopee and Meta Launch Affiliate Partnerships on Instagram for Creators
This initiative allows eligible creators to link their affiliate account to Instagram, enabling them to promote the company’s affiliate products through Reels and Feed content. Creators can earn commissions on qualifying purchases. As a result of this partnership, which follows the success of Facebook affiliate collaborations initiated in 2025, over 5 million creators globally have connected their accounts by March 2026, with around 50% being new to the shopping platform’s Affiliate Program.
Through this partnership, both companies are making it easier for creators to monetise product recommendations, while helping shoppers discover relevant products through the content they already engage with.
Earning commissions through affiliate partnerships on Instagram
With affiliate partnerships on Instagram, eligible creators can:
- Connect their Shopee affiliate account to their Instagram professional account
- Discover and select Shopee affiliate products to recommend in Reels and Feed content
- Showcase multiple products in a single piece of content, with a shopping icon and a “commission eligible” label, enabling viewers to easily identify featured products and enjoy a more seamless journey from discovery on Instagram to checkout on Shopee
- Earn commissions when viewers complete qualifying purchases on Shopee
Early signals from the initial Instagram Reels rollout have also been encouraging. Across markets, creators have shown strong early interest in using short-form content to share product recommendations with their audiences.
Empowering creators and connecting brands to new audiences
By allowing creators to integrate affiliate products into Reels and Feed, the company is enhancing earning potential through genuine product endorsements. This collaboration provides sellers and brands with an additional avenue to connect with engaged audiences through creator content on Instagram, leveraging Shopee’s vast product range and trusted marketplace to improve product visibility and sales conversions.
Meta and Shopee are committed to protecting user data. Account linking and affiliate activity data are processed in accordance with applicable data protection laws, and creators maintain control over their connected accounts at all times.
Testing Affiliate Ads
Shopee and Meta are testing an affiliate ad solution in select Southeast Asian markets, with plans for broader expansion. With creator consent, Shopee sellers can promote specific affiliate content as paid promotions, using Meta’s advertising system to reach targeted audiences. This initiative enhances the visibility of creator content, increasing reach and return on investment for sellers and brands.
Affiliate partnership on Instagram with Shopee is now available to eligible creators in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines and Brazil.
For more information, please visit Shopee’s website or Instagram’s help page.
Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later.
Currently he writes for Gadget Pilipinas and Grit.PH.
He is also a musician, foody, gamer, and PC enthusiast.
