Samsung is building anticipation for the Galaxy Z Fold8 with a cinematic teaser tied to Spider-Man: Brand New Day, calling the device a “brand new shape” in the process.
Its new ad gives a glimpse of its upcoming foldables while leaning heavily on a durability-focused message.
The new teaser suggests the Galaxy Z Fold8 will be shorter and slightly wider when closed. When opened, it appears designed to use more horizontal space, a layout that should make watching content feel more comfortable. As expected, Samsung did not fully reveal the device as much of it is blurred in the video.
The ad also takes a playful approach to durability by showing Peter Parker tossing damaged devices into a cardboard box before using a nano-bot built Galaxy Flip8 as the solution. The Galaxy Z Flip8 appears in the teaser before being yanked away, then later shown taking repeated folding abuse in a dramatic scene.
Samsung also highlights what is allegedly the Galaxy Watch Ultra 2 in the opening moments of the trailer. Based on what appears in the teaser, the watch seems close to earlier renders, while the animated Spider-Man watch face likely will not be a default option.
Another scene hints at either a quad-fold device or a stronger folding design made with a piece of paper, though the footage stops short of confirming anything specific. This reinforces Samsung’s push around durability, especially with the company’s newly announced Flex Titanium display for its foldables.
All of these devices are set to launch on July 22 at Galaxy Unpacked, where everything will be revealed. What are you looking forward to for the event? Let us know in the comments.
Frequently Asked Questions (FAQ)
Q: What did Samsung call the Galaxy Z Fold8 in the teaser?
A: Samsung described it as a “brand new shape.”
Q: How does the Galaxy Z Fold8 appear in the teaser?
A: It is shown as shorter and slightly wider when closed.
Q: What is the main theme of the teaser?
A: The ad focuses on durability while tying the devices to Spider-Man: Brand New Day.
Q: When will the devices launch?
A: They are set to launch on July 22 at Galaxy Unpacked.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
