Bose Philippines introduced its new In The Home collection, a three-piece lifestyle audio line designed to bring cinematic, club-level energy into residential spaces. The Bose Lifestyle Ultra Soundbar, Bose Lifestyle Ultra Subwoofer, and Bose Lifestyle Ultra Speaker targets listeners who want powerful, room-filling sound for movies, games, and music without leaving the comfort of home.
Event highlights and demonstration
At the launch party, guests got hands-on time with the new products through a Spotify Jam experience, where attendees queued tracks while Bose demonstrated the system’s capabilities. The Lifestyle Ultra Speaker and Soundbar were used to showcase real-world performance, emphasizing both clarity and bass impact in a lively, social setting.
Sound technologies and processing
The Bose Lifetstyle Ultra Soundbar features TrueSpatial technology and Dolby Atmos decoding to create dynamic, multichannel sound that makes music and movies feel immersive. It also includes CustomTune Technology, which adapts playback to the room and the unit’s placement to deliver balanced, optimized audio tailored to the environment.
The Subwoofer features CleanBass technology, engineered to provide deep, thunderous bass without unwanted resonance, and is presented as Bose’s most powerful wireless subwoofer to date.
Speaker design and connectivity
The Lifestyle Ultra Speaker packs a punch for its size by combining three drivers – two front-facing and one up-firing, to produce wide coverage with crisp highs and substantial low-end presence. Its compact form factor supports flexible placement and multi-speaker setups, allowing users to pair multiple speakers for larger listening areas. For analog sources, the speaker also includes an AUX input that supports connections to CD players, turntables, and other devices.
System combinations and use cases
Bose positions the three components as complementary: the Soundbar provides lush, cinematic immersion; the Subwoofer supplies the physical bass impact; and the Speaker offers room-filling, versatile listening when space is limited. Available colorways expand options for integration into home décor— the Soundbar and Subwoofer come in Black and White Smoke, while the Speaker is offered in Black, Driftwood Sand, and White Smoke—so users can match style as well as sound.
Brand message and local perspective
Eleksis Marketing Corporation’s Willie So, Vice President of Business Development & Operations, framed the launch as a continuation of Bose’s decades-long presence in the Philippines, with the idea that great sound transforms experiences. The In The Home collection is as an extension of that philosophy, aiming to elevate everyday listening and social gatherings alike.
Pricing and Availability
The Bose Lifestyle Ultra Soundbar, Lifestyle Ultra Subwoofer, and Lifestyle Ultra Speaker are priced at PHP 66,000, PHP 54,000, and PHP 22,000, respectively. All are available at Bose stores nationwide. Visit Bose’s official website for more information.
Frequently Asked Questions (FAQ)
Q: What products are in the In The Home collection?
A: The collection includes the Bose Lifestyle Ultra Soundbar, Bose Lifestyle Ultra Subwoofer, and Bose Lifestyle Ultra Speaker.
Q: What technologies power the Soundbar’s immersive sound?
A: The Soundbar features TrueSpatial technology, Dolby Atmos decoding, and CustomTune Technology for room-adaptive tuning.
Q: How does the Subwoofer handle bass performance?
A: The Lifestyle Ultra Subwoofer uses CleanBass technology to deliver deep, powerful bass with minimal resonance and is marketed as Bose’s most powerful wireless subwoofer to date.
Q: Can the Lifestyle Ultra Speaker connect to analog sources?
A: Yes—the speaker includes an AUX input for devices like CD players and turntables, and it supports pairing or multi-speaker setups for expanded coverage.
Q: What color options are available for the new products?
A: The Soundbar and Subwoofer come in Black and White Smoke, while the Speaker is available in Black, Driftwood Sand, and White Smoke.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
