instax mini 13: Don’t just take, give
FUJIFILM Philippines brought its newest instant camera to life with an immersive pop-up experience at the SM Mall of Asia Main Mall Atrium, with the instax Pop District running from April 22 to 30, 2026.
The activation marked the Philippine debut of the FUJIFILM instax mini 13, the brand’s latest entry-level analog instant camera that builds on the beloved instax mini 12 lineup.
About the instax mini 13
The instax mini 13 is a compact analog instant camera featuring a soft, rounded pop-inspired design available in five colors: Dreamy Purple, Candy Pink, Frost Blue, Lagoon Green, and Clay White. New to this model are dual self-timers — a 2-second timer for quick selfies and a 10-second timer for full-body or group shots — a major upgrade over the mini 12.
The camera also retains the popular Close-Up Mode with parallax correction and Automatic Exposure, which adjusts shutter speed and flash intensity to suit shooting conditions. In the Philippines, the instax mini 13 carries an SRP of ₱5,399.
The instax Pop District Experience
The instax Pop District is a themed experiential pop-up designed to let visitors interact with the instax mini 13 and capture instant memories on-site. The event runs through April 30, 2026, at the Main Atrium of SM Mall of Asia.
FUJIFILM Philippines also unveiled new instax Squad members Caprice Cayetano and Heath Jornales as brand ambassadors at the launch. Exclusive freebies and summer-themed promotional bundles were also available at the pop-up throughout its run.
FAQ
Q: What is the FUJIFILM instax mini 13 Pop District?
A: It is an experiential pop-up event by FUJIFILM Philippines celebrating the launch of the instax mini 13 instant camera, held at the Main Atrium of SM Mall of Asia from April 22 to 30, 2026.
Q: Where and when is the instax Pop District?
A: The instax Pop District is at the SM Mall of Asia (Main Mall Atrium), Pasay City, from April 22 to 30, 2026.
Q: What is the SRP of the instax mini 13 in the Philippines?
A: The instax mini 13 has a suggested retail price of ₱5,399 in the Philippines.
Q: What are the new features of the instax mini 13?
A: The instax mini 13 introduces dual self-timers (2-second and 10-second), a new pop-inspired rounded design in five colors, Close-Up Mode with parallax correction, and Automatic Exposure.
Q: What colors is the instax mini 13 available in?
A: Dreamy Purple, Candy Pink, Frost Blue, Lagoon Green, and Clay White.
Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of gadgetpilipinas.net, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.
