TCL Electronics and Automatic Centre have kicked off a partnership with the unveiling of TCL’s latest smart home solutions at Automatic Centre’s Sheridan branch in Mandaluyong. As the Philippines’ top panel TV brand and a global powerhouse in TV and air-conditioning tech, TCL joins forces with Automatic Centre’s 70-year retail legacy to deliver cutting-edge home innovations to Filipino shoppers.
Partnership Highlights Strategic Goals
TCL Philippines CEO Peter Chen labeled the tie-up a milestone, praising Automatic Centre’s enduring role in the local appliance sector. He highlighted infusing the Sheridan store with TCL’s newest tech breakthroughs to launch a shared journey of innovation.
Automatic Centre Marketing Head Pearl Perlada also echoed this excitement, describing the partnership as a transformative chapter for the branch. She positioned the debut as the first in a series of milestones to redefine appliance shopping for customers.
“This partnership marks a transformative chapter for Automatic Centre Sheridan, and we are thrilled to usher in this new era of innovation. This debut is merely the first step in a larger vision; it is the beginning of a series of exciting milestones designed to redefine the appliance shopping experience for our loyal customers,”
Vibrant Launch Draws Crowds
Attendees included TCL executives like Sales Director Cyd Montebon, Retail Manager Jay-R Calubaquib, Brand Manager Joseph Cernitchez, Display & Trade Promotion Supervisor Rexel Abeleda, and Sales Manager Jean Ann Barra.
Automatic Centre was represented by Managing Director Mia Chua Sy, AVP for Financing Ragny Sacdalan, Merchandising Head Cheng Del Mundo, Marketing Head Pearl Perlada, and Branch Control Manager Cha Tayag.
A guided tour led by Pearl Perlada showcased the new TCL display area, highlighting products that blend style, efficiency, and smart features for everyday Filipino homes.
Exclusive Launch Promotions
TCL is offering a limited-time sale from March 25 to April 5 across Automatic Centre branches. Shoppers can grab exciting discounts on top products:
- 50-inch 4K QLED Google TV P7K: PHP 16,798 (originally PHP 27,993)
- 17.8 cu.ft side-by-side no-frost inverter refrigerator: PHP 26,698 (from PHP 59,998, with free blender)
- 7.5 kg top-load washing machine: PHP 8,498 (from PHP 12,993, with free blender)
- 10.5/7 kg combo washer-dryer inverter: PHP 29,398 (from PHP 42,993, with free blender and mini ref)
- 1.5 HP inverter window AC with gold fins: PHP 18,998 (from PHP 29,498)
- 1 HP full DC low-noise split AC: PHP 24,993 (from PHP 34,493)
Looking Ahead to More Innovation
TCL Retail Manager Jay-R Calubaquib affirmed the Sheridan launch as just the start. TCL commits to rolling out further tech advancements in Automatic Centre stores, ensuring customers stay ahead with smart living solutions. The partnership aims to bridge global innovation with local retail trust.
“We are committed to introducing even greater technological innovations to the floors of Automatic Centre, ensuring our customers have access to the future of smart living. This launch is only the beginning; we have an exciting roadmap of developments in the coming days, so we invite everyone to stay tuned.”
For more information, visit TCL and Automatic Centre’s official website.
Frequently Asked Questions (FAQ)
Q: When did the TCL-Automatic Centre partnership launch?
A: The launch occurred on March 25 at the Sheridan branch in Mandaluyong.
Q: Who were the key executives at the event?
A: TCL attendees included Cyd Montebon, Jay-R Calubaquib, Joseph Cernitchez, Rexel Abeleda, and Jean Ann Barra. Automatic Centre had Mia Chua Sy, Ragny Sacdalan, Cheng Del Mundo, Pearl Perlada, and Cha Tayag.
Q: What products are on promo?
A: Discounts apply to 4K QLED TVs, inverter refrigerators, washing machines, and air conditioners, with freebies on select items.
Q: How long do the promotions last?
A: Offers run from March 25 to April 5 at Automatic Centre branches.
Q: What’s next for the partnership?
A: More technological innovations and smart home developments are planned for Automatic Centre stores.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
