Smart capped off 2025 with robust fourth-quarter results, with a 5% quarter-on-quarter revenue growth. This marked a notable turnaround from earlier challenges, including a 2% revenue dip at the close of Q1 2025. The strategic shift toward value-led expansion, fueled by tailored customer programs and ongoing network enhancements, underpinned this recovery.
Key Drivers of Q4 Success
Higher Average Revenue Per User (ARPU) propelled the quarter’s gains, thanks to personalized digital promotions that boosted engagement across Smart’s portfolio. Smart Prepaid achieved a 5% sequential ARPU rise, while the mass-market TNT brand delivered a 3% increase. Subscriber growth accelerated with 606,079 net additions, even as churn held steady at 2.5% by year-end.
Network advancements played a pivotal role in sustaining this momentum. Smart’s infrastructure now backs 11.2 million 5G-connected devices, up 35% from the prior year. Affordable 5G smartphones have spurred an 88% jump in 5G data traffic, while Fixed Wireless Access revenues climbed 22% to PHP 1.8 billion annually, driven by demand for budget-friendly 5G routers.
Industry Recognition and Performance Edge
Smart also earned the “Best Mobile Latency” award from Ookla, based on first-half 2025 data from the network intelligence leader. This highlights superior responsiveness for key activities like livestreaming, mobile gaming, video calls, and digital payments.
“Our 2025 results reflect solid progress in strengthening customer value while sustaining investments in network quality,” stated Lloyd R. Manaloto, FVP and co-officer-in-charge of Smart. “We exited the year with improving momentum, positioning Smart for more sustainable growth moving forward.”
Forward-Looking Optimism
“As 5G adoption continues to scale, our focus remains on delivering reliable, high-quality connectivity for Filipinos while supporting the country’s growing digital economy,” added Marjorie C. Garrovillo, FVP and co-officer-in-charge of Smart.
With Q4 momentum carrying into 2026, Smart anticipates further expansion through persistent network upgrades and digital service innovations. For more information, visit Smart’s official website.
Frequently Asked Questions (FAQ)
Q: What was Smart’s revenue growth in Q4 2025?
A: Smart achieved 5% quarter-on-quarter revenue growth in the fourth quarter.
Q: How did ARPU perform for Smart’s brands?
A: Smart Prepaid posted a 5% sequential ARPU increase, and TNT saw a 3% uplift.
Q: What is the scale of Smart’s 5G device support?
A: The network supported 11.2 million 5G-latched devices by end-2025, a 35% year-on-year rise.
Q: What award did Smart receive from Ookla?
A: Smart won the Best Mobile Latency recognition for the first half of 2025.
Q: What drives Smart’s 2026 growth outlook?
A: Continued network investments and expanding digital services fuel optimism for 2026.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
