TCL Electronics Philippines has renewed its partnership with Kathryn Bernardo for the fourth consecutive year. The announcement comes on the heels of a historic sweep at the 61st Anvil Awards, which highlights the brand’s position as the Triple Global Top 1 TV Brand and leader in Fresh Air AC sales.
Contract Signing Ceremony
The contract renewal was officially sealed during a glamorous signing ceremony in Pasay on January 30. In attendance were TCL Deputy Marketing Director Shae Yu, TCL Brand Manager Joseph Cernitchez, and Kathryn’s management from VCM, led by Francis Vidanes.
Brand Synergy and Quotes
Joseph Cernitchez praised Bernardo’s role, stating her credibility, consistency, and audience connection perfectly mirror TCL’s pursuit of excellence.
“Kathryn Bernardo has become integral to the TCL brand in the Philippines. Her credibility, consistency, and influence reflect our pursuit of excellence. We are excited to strengthen this partnership and create campaigns that continue to inspire Filipinos nationwide. Her connection with audiences helps bring TCL’s innovation and values closer to everyday Filipino homes.”
– TCL Brand Manager Joseph Cernitchez
Personal Connection to Products
Kathryn Bernardo’s home life exemplifies the partnership’s authenticity, as she uses TCL products in her daily routine during her adulting phase.
“I feel so blessed to have a home powered by innovation I can truly depend on. It’s definitely made me even more of a home buddy! There’s nothing I love more than staying in and getting lost in the incredible picture quality of my TCL QD-Mini LED TV,” she added.
Her TCL QD-Mini LED TV delivers stunning picture quality for cozy nights in, making her a dedicated home buddy. The TCL FreshIN 3.0 Air Conditioner delivers next-gen comfort with offline voice control, offering smarter, quieter, and cooler moments while saving energy.
“I guess the best kind of luxury is being able to enjoy the quiet moments. I’m happy to enjoy it with TCL FreshIN AC. I love having smarter, quieter, cooler moments at my home while I’m saving energy and making it easy to control the temperature through the offline voice control,” Kathryn enthused.
For laundry, the TCL Super Drum C682 simplifies chores with intuitive controls and high efficiency, freeing up her time amid a busy schedule. Bernardo also cherishes grocery shopping, relying on the sleek TCL Free Built-In Refrigerator to keep items fresh in its flush-fit design.
Looking Ahead
Kathryn Bernardo expressed pride in growing with TCL and excitement for upcoming innovations that will revolutionize smart living for Filipinos.
“I’m so proud to grow with TCL, and I’m personally looking forward to the new innovations they have in store. I know these products will be a total game-changer—not only for my own home but for every Filipino who loves the ease and comfort of smart living. There is so much to look forward to!”
– Kathryn Bernardo
Frequently Asked Questions (FAQ)
Q: When was the TCL-Kathryn Bernardo contract renewal signed?
A: The contract was signed on January 30 in Pasay.
Q: What recent award did TCL celebrate before this renewal?
A: TCL achieved a historic sweep at the 61st Anvil Awards.
Q: Which TCL products does Kathryn Bernardo use at home?
A: She uses the QD-Mini LED TV, FreshIN 3.0 Airconditioner, Super Drum C682 washing machine, and Free Built-In Refrigerator.
Q: What is TCL’s global standing mentioned in the announcement?
A: TCL is the Triple Global Top 1 TV Brand and leader in Fresh Air AC sales.
Q: How long has Kathryn Bernardo been partnering with TCL?
A: This is the fourth consecutive year of their partnership.
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Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
