Global technology brand Infinix has officially announced K-pop sensation Yuna, from the 4th-gen K-POP girl group ITZY, as its first global brand ambassador. This landmark partnership aligns with the debut of the Note 60 series—Infinix’s latest flagship family—and signals a bold strategic evolution as the brand expands its footprint in the premium smartphone market.
ITZY YUNA – First Global Brand Ambassador
Partnering with Yuna accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally. Guided by the philosophy of Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy – when brands, users, and Yuna come together to illuminate every unique way of shining.
-TT Liu, Infinix CMO
Since debuting as the youngest member of ITZY in 2019, Yuna has captivated global audiences with her signature vibrant confidence and infectious energy. This year marks a major milestone for the multi-talented artist, featuring both her acting debut and the highly anticipated release of her first solo record in March.
I am so excited to reach out to my fans in a new way as Infinix’s Global Brand Ambassador. I’ve always believed that life should be filled with joy and the courage to show the world who you truly are. It’s been amazing to see how Infinix shares that same energy. I’m looking forward to this journey and can’t wait to show everyone the special stories we create together!
– ITZY YUNA
By merging Yuna’s dynamic persona with the innovative Note 60 series, Infinix is redefining its brand identity. The partnership is designed to empower tech-savvy youth worldwide, driving desirability among consumers who demand flagship-level sophistication coupled with a platform for joyful, bold self-expression.
The timing of the collaboration perfectly complements Infinix’s ambitious push into the high-end tech space. The new flagship Note 60 series brings serious upgrades to the table, highlighted by:
- The Note 60 Pro: Engineered for top-tier performance, powered by a cutting-edge Snapdragon chipset.
- The Note 60 Ultra: A masterpiece of modern aesthetics, featuring an exclusive design crafted by the legendary Italian design house, Pininfarina.
Grant is a Financial Management graduate from UST. His passion for gadgets and tech crossed him over in the industry where he could apply his knowledge as an enthusiast and in-depth analytic skills as a Finance Major. His passion allows him to earn at the same time help Gadget Pilipinas' readers in making smart, value-based decisions and purchases with his reviews and guides.
