YouTube showed impressive growth with YouTube Shopping, which launched in April 2025 in partnership with Shopee.
YouTube Shopping – Growth
YouTube Shopping is now empowering creators and brands to meet the demand for content-driven commerce, which grew by more than 70% between February 2024 and February 2025.
In just two months since launch, more than 20% of eligible Filipino creators joined the affiliate program, turning passions into sustainable businesses. As the sixth market globally to launch the new platform, the Philippines is proving to be one of the most dynamic.
YouTube connects with over 93% of the online population ages 18+, making it the most effective for creators and brands to drive meaningful growth at scale.
An Ipsos survey shows Filipino online users are 98% more likely to trust recommendations from YouTube creators than from any other social platform. This trust translates into action.
“We are building the next growth path for creators, who have become the most influential drivers of culture, connection, and commerce,” said Sapna Chadha, Vice President, Southeast Asia and South Asia Frontier at Google. “Our philosophy has always been that we only succeed when our creators do. This is why we remain laser-focused on making YouTube the best platform for creators to build a business through multiple revenue stream options, including YouTube Shopping as the latest addition. And this is just the beginning. As we continue to invest in this space, we see an incredible future where Shopping on YouTube will unlock even more growth for creators, new creative formats, and deeper collaboration opportunities with brands.”
YouTube offers freedom for both creators and viewers to share and explore their passions across different formats, from quick Shorts to long-form video. The flexibility is supported by a monetization system with multiple revenue streams, like YouTube Shopping.
YouTube has already introduced new features to make shopping content easier. These include:
- Stickers on Shorts – adding a visual pop-up to tagged products for instant shopping
- Timestamps – showing shopping tags exactly in the moment products are showcased
- Chrome Extension – allowing creators to easily save products from Shopee to tag in their video later
The results are clear on the creator’s side. Kristian PH has been successfully utilizing YouTube Shopping to diversify his content and generate revenue.
The joint initiative by Shopee and YouTube has been a catalyst for strong growth, with over 550,000 products tagged on more than 240,000 videos.
“YouTube has become a valuable partner in shaping how Filipinos shop, where content from trusted creators now links directly to products on Shopee that they recommend. Through YouTube Shopping, Shopee is helping brands and sellers connect with shoppers in a more seamless way, while giving creators new opportunities to bring value to their audiences. This is just the start, and we’re excited to keep building it together.”
Jack Ng, Shopee Philippines Head of Commercial
YouTube’s focus is on satisfying more shoppers, empowering more creators, and partnering with more brands to help drive them to stronger business outcomes.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
