HUAWEI is conducting the XMAGE Exhibition Roadshow throughout the Philippines to display scenic photographs taken by Filipino photographers and hobbyists, alongside demonstrations of HUAWEI’s advancements in mobile imaging technology.
The company will host a roadshow showcasing its latest imaging innovations at several SM Malls: SM City Cebu from September 5–17, SM Mall of Asia from September 5–10, SM North Edsa from September 5–14, and SM Davao Ecoland from September 6–15. These public exhibitions will feature photos from the HL Series, local XMAGE contest winners, Fotomoto photographers, Manila Bulletin contributors, and the global HUAWEI community, with additional artwork by Kublai Millan.
XMAGE Exhibition on the Road
XMAGE Brings Every Image to Life, Celebrating Global Creativity
The HUAWEI XMAGE Exhibition Roadshow highlights the brand’s flagship imaging system, XMAGE, which is revolutionizing mobile photography. HUAWEI’s innovative XMAGE technology continues to advance the smartphone photography industry by setting new benchmarks for mobile imaging excellence, showcasing features like AI-enhanced processing and superior low-light performance.
Turn Every Shot into a Masterpiece with the HUAWEI Pura 80 Series
The exhibition roadshow showcases HUAWEI’s imaging technology, exemplified by the HUAWEI Pura 80 Series. This series features the innovative Ultra Chroma Camera, powered by XMAGE technology, designed to deliver exceptional color fidelity and true-to-life tones in various photographic scenarios, including portraits, landscapes, and night scenes. It also excels in long-range photography, capturing intricate details with precision and redefining mobile photography with unparalleled color accuracy and clarity.
Celebrate Inspiring Photography with the XMAGE Awards 2025
HUAWEI is hosting the XMAGE Awards 2025, a global photography competition for photographers and hobbyists worldwide. Entries, consisting of photos and videos captured on HUAWEI smartphones, must be submitted in JPG, JPEG, PNG (under 30 MB) or MP4 (under 400 MB) formats, with original EXIF data preserved. Each participant can submit up to 30 entries.
Entries are open until September 15, 2025, and can be submitted through the Awards website, HUAWEI Community, or My HUAWEI app using a HUAWEI ID. Photographers may also participate by posting their work on Instagram with #HUAWEIXMAGE, following @huaweixmageawards, and ensuring their profiles are set to public. This year, three Grand Prize winners will each receive USD 10,000, while 97 other outstanding participants will be awarded USD 1,500 each.
To learn more about the HUAWEI Pura 80 Series, the XMAGE Exhibition Roadshow, or the XMAGE Awards 2025, visit HUAWEI’s website, Facebook, and Instagram.
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