Fujifilm Philippines recently launched Fujifilm Prints, a comprehensive product line aimed at reintroducing print culture to Filipino consumers while catering to modern photography trends.
With a tagline “Memories by Fujifilm,” it shows the company’s commitment to preserving moments through physical prints, combining traditional photography values with contemporary innovation.
What products are included in the Fujifilm Prints lineup?
The Fujifilm QuickSnap is the lineup’s flagship product—a compact, single-use camera preloaded with 135mm ISO 400 color negative film. Featuring a 32mm f/10 fixed-focus lens and 1/140 second shutter speed, it provides 27 exposures and emphasizes spontaneous photography with its pocket-friendly design.
Fujifilm is also reintroducing two film varieties to the Philippine market. The Fujifilm C200 is a 135mm color negative film offering 36 exposures at ISO 200, optimized for versatility across outdoor daylight and indoor flash photography conditions, and the Fujifilm C400 which operates at ISO 400 with 36 exposures, designed for superior performance across varied lighting conditions, from bright outdoor scenes to flash-assisted night photography.
What is the instax Biz Pop and how does it work?
The instax Biz Pop leverages the popularity of the instax brand to create stronger connections between event organizers, brands, and their audiences. Designed as a portable, pop-up instax booth, this solution enables groups to capture and instantly print memorable moments during events or brand activations.
The system provides a seamless and engaging experience for guests, allowing them to create physical keepsakes on the spot. Its portable nature makes it suitable for various venues and event types, offering both convenience and impact for organizers looking to enhance audience engagement.
How is Fujifilm addressing business and professional needs?
The business segment receives attention through several innovative products. The instax Biz Pop transforms the popular instax brand into a portable booth solution for events and brand activations, allowing instant photo printing and creating immediate keepsakes for attendees.
Fujifilm has also introduced two professional-grade printers to meet diverse workplace requirements. The Fujifilm DX400 functions as a mobile inkjet printer, emphasizing speed, compactness, and durability while maintaining high image quality standards.
The Fujifilm CX3240 is a more comprehensive solution as a multifunction electrophotographic printer capable of handling heavyweight paper, curved-edge printing, double-sided output, borderless printing, and automatic tray switching without requiring post-production trimming.
Why is Fujifilm focusing on print culture now?
The launch is a response to the resurgence of analog photography among younger demographics. Fujifilm Philippines identified growing interest in film photography and the tactile experience of physical prints, contrasting with the predominantly digital photography landscape. This trend creates opportunities to introduce traditional photography methods to consumers who may have primarily experienced digital imaging.
What’s next for Fujifilm Prints in the Philippines?
Fujifilm Philippines sees the launch of Fujifilm Prints as the start of an expanded commitment to print culture in the country. The company emphasizes its decades of experience in memory preservation and is planning to continue developing products that bridge traditional and modern photography approaches.
For more information, visit Fujifilm Philippines’ social media channels on Facebook and Instagram. Business inquiries can be directed to dgi-ffph-prints@fujifilm.com.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
