ASUS ROG Hosts Unlock the ROG Lab Event During Gamescom 2025

ASUS ROG Matrix GeForce RTX 5090

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ASUS Republic of Gamers opened its Unlock the ROG Lab event in Cologne, Germany, showcasing the launch of a limited-edition ROG Matrix GeForce RTX 5090 to celebrate 30 years of ASUS graphics card innovation. The event also featured new ROG gaming products, such as next-gen Tandem OLED monitors, a PC controller, and routers. NVIDIA, a long-time partner, joined ASUS at the event, highlighting their partnership to deliver unparalleled performance and innovation to gamers worldwide. The GeForce RTX 5090 GPU, powered by NVIDIA Blackwell, offers game-changing capabilities, including NVIDIA DLSS 4, NVIDIA Studio, and NIM microservices.

“ASUS is committed to delivering exceptional gaming experiences to all our users. The key principles that have guided ASUS throughout these thirty years are our commitment to design thinking and our drive to deliver what our users truly desire. We are thrilled to have such a strong partnership with NVIDIA, enabling us to bring even more incredible products to our users. The ROG Matrix GeForce RTX 5090 is another testament infused with a legacy and primed for record-smashing performance.”

Jackie Hsu, ASUS Senior Vice President

Celebrating 30 years of ASUS graphics card innovation

ASUS Executives

The ROG Matrix GeForce RTX 5090 is a high-performance graphics card that celebrates three decades of ASUS’s graphics card innovation. It uses the NVIDIA Blackwell architecture, DLSS 4 technology, and a quad-fan design to boost airflow and pressure. The card features a patented vapor chamber, a milled heat spreader, liquid metal thermal compound, and a 3-ounce copper layer for improved heat dissipation and stability. It can unlock up to 800 watts when connected to an ASUS Advanced BTF motherboard and a 12V-2×6 cable. Other features include a Memory Defroster for extreme LN2 overclocking and Aura Lighting for customizable lighting. The card is made using the proprietary Auto-Extreme manufacturing process for precision and reliability.

A celebratory giveaway competition for the latest ROG Matrix GeForce RTX 5090 is now available. For a chance to win this exciting prize, users should visit the Cheers to 30 Years event site.

ASUS ROG Matrix GeForce RTX 5090

The ROG XG Station 3

The ROG XG Station 3 is a Thunderbolt 5 external graphics dock that combines the power of an external GPU with the expandability of a Thunderbolt dock. It offers 80Gbps bandwidth, allowing users to upgrade to external GPU computing power like NVIDIA GeForce RTX 50 Series. The dock also features three USB Type-C ports with up to 10Gbps data-transfer speeds and ASUS Aura Sync lighting.

Project Citadel: Honoring 30 Years of ASUS Graphics Card Excellence

For three decades, ASUS graphics cards have led the industry, consistently redefining performance, design, and the gamer experience. To commemorate the 30th anniversary of ASUS graphics cards, ASUS is showcasing the Citadel — a case mod that embodies innovation and heralds the future of gaming.

Designed and built by MP customized, The Citadel features the groundbreaking ROG Matrix GeForce RTX 5090 graphics card. This system showcases futuristic design and cutting-edge technology, honoring a 30-year journey of pushing boundaries and empowering gamers worldwide.

Next-gen Tandem OLED monitors 

ROG is the top OLED gaming monitor globally, thanks to its innovative technologies like proprietary heatsinks, Neo Proximity Sensor burn-in safeguards, HDR-optimizing firmware, and TrueBlack Glossy. The ROG Swift OLED PG27AQWP-W and Strix OLED XG27AQWMG monitors feature the latest Tandem OLED technology, offering 15% higher peak brightness, 25% wider color volume, and a 60% longer lifespan than previous-gen WOLED monitors. They also feature the ROG TrueBlack Glossy coating for supersharp imagery in any lighting environment.

ROG Swift OLED PG27AQWP-W

The 26.5-inch QHD ROG Swift OLED PG27AQWP-W monitor is the fastest OLED monitor in the market, boasting a native 540Hz refresh rate and a dual mode for ultrasmooth QHD@540Hz or HD@720Hz. It features new Tandem OLED technology for 15% higher peak brightness, 25% wider color volume, and a 60% longer OLED lifespan. Its TrueBlack Glossy coating ensures supersharp imagery with deep blacks. The monitor offers extensive connectivity options, including DisplayPort 2.1a UHBR20 with full 80Gbps bandwidth and HDMI 2.1, and a tripod socket. It’s built-in Neo Proximity Sensor detects the user’s distance, ensuring maximum convenience and protection. The monitor’s stylish transparent design makes it a standout addition to any setup.

ROG Strix OLED XG27AQWMG

The 26.5-inch QHD ROG Strix OLED XG27AQWMG monitor features a 280Hz refresh rate, 0.03ms response time, and a new compact stand that’s 30% smaller than those on previous 27-inch XG monitors. The monitor features the same Tandem OLED technology, HDR performance, and Neo Proximity Sensor as the above ROG Swift OLED PG27AQWP-W model. Extensive connectivity options include DisplayPort 1.4 (DSC), HDMI 2.1, and a USB Hub. The monitor also offers a tripod socket.

ROG Strix OLED XG27AQDMG Gen 2

The ROG Strix OLED XG27AQDMG Gen 2 is a 26.5-inch QHD WOLED monitor with a 240Hz refresh rate and 0.03ms (GTG) response time. The monitor includes the new TrueBlack Glossy coating that maintains black hues in any lighting and delivers matte-like glare suppression. The XG27AQDMG Gen 2 provides an excellent balance of performance and visual clarity, offering VESA DisplayHDR 400 True Black compliance, 99% DCI-P3 gamut, true 10-bit color, and Delta E<2 color difference. It also features a new compact stand that is 30% smaller than those found on previous 27-inch XG monitors. Extensive connectivity options include DisplayPort 1.4 (DSC), HDMI 2.1, and a USB Hub. The monitor also features a tripod socket.

Jensen Huang , NVIDIA

Xbox controllers and routers

ROG Raikiri II Xbox Wireless

The ROG Raikiri II Xbox Wireless controller offers a range of gaming features, including ultra-low latency on PCs, anti-drift TMR joysticks, dual-mode triggers, ergonomically designed rear buttons, and tri-mode connectivity for multiplatform compatibility. It features a 1000Hz polling rate for PCs, 2.4GHz wireless for Xbox Series X|S, PCs, ROG Xbox Ally, and Bluetooth for PCs and ROG Xbox Ally. The controller also supports at least 30 hours of battery playtime with RGB lighting, audio, and vibration off on a single charge. The package includes a portable travel case, charging stand, and detachable joystick caps.

ROG Courser gaming chair
The ROG Courser is a premium gaming chair that elevates any gaming experience. Featuring the innovative Dynamic Synchronized Recline system, the Courser ensures ultimate comfort in almost any position. In addition to adjustable lumbar support with a cold-pressed thermoplastic polyurethane (TPU) back pad, the chair features 360°-swivel 4D armrests and a detachable magnetic headrest—all working in unison to provide the ideal gaming position. Plus, the generous 57cm-wide seat allows users of all sizes to settle in for marathon gaming sessions. For a finishing touch, the ROG Courser also features concealed RGB lighting.

ROG Strix GS-BE7200

The ROG Strix GS-BE7200 is a compact WiFi 7 gaming router with a minimalist design that fits into modern battle stations. It offers fast speeds of up to 7200Mbps and features a high-performance CPU, high-efficiency internal antennas, and a fifth receiver and transmitter for 5GHz. The 5T5R antenna setup offers up to 15% better 5GHz throughput than standard 4T4R designs. The router has up to 12.5G wired capacity and two dedicated gaming ports for lag-free play. It also offers Smart Home Master for easy IoT device setup and management, VPN connections, and parental control. The router also features advanced Triple-level Network Security with AiProtection and pre-installed VPN services. WiFi 7-enhanced AiMesh ensures secure and feature-rich extendable networking with compatible ASUS routers.

ROG x Hatsune Miku Edition

ROG continues its collaboration with virtual pop star Hatsune Miku with a complete gaming system centered around ROG’s sci-fi aesthetics and Miku’s signature blue-green and pink color scheme. The collection combines Hatsune Miku’s signature style with superior ROG performance, premium quality, and versatile functionality for competitive gameplay or daily tasks. Products include a motherboard, graphics card, PC case, all-in-one cooler, SSD enclosure, power supply, monitor, and apparel, enabling gamers to create an entire gaming setup that exudes the vibrant Miku aesthetic.

ROG Strix X870E-H Gaming WiFi7 Hatsune Miku Edition

The ROG Strix X870E-H Gaming WiFi7 Hatsune Miku Edition motherboard features exclusive Miku artwork on the heatsinks and back, as well as customizable RGB lighting. It includes ASUS AI features such as AI Cache Boost. Exclusive to ASUS AMD 800 and 600 series motherboards that use AMD Ryzen 9000 Series CPUs, AI Cache Boost offers a BIOS setting that optimizes CPU cache and memory pathways to deliver up to 29% faster local LLM performance with high-speed memory tuning. The motherboard also features the DIY-friendly M.2 Q-Release on all M.2 Slots.

ROG Ryuo IV 360 ARGB Hatsune Miku Edition

The ROG Ryuo IV 360 ARGB AIO cooler embodies Miku’s energy. It features a bold color scheme and a stunning 6.67-inch curved AMOLED display that plays 3D-effect visuals. Behind the scenes, a high-performance pump keeps the user’s system cool and efficient. 

ROG Astral GeForce RTX 5080 OC Hatsune Miku Edition

The ROG Astral GeForce RTX 5080 OC Hatsune Miku Edition graphics card features Miku-inspired detailing and vibrant anime artwork on the backplate. This card not only looks incredible but also delivers next-gen cooling with a quad-fan design and vapor chamber for improved airflow and thermal performance.

ROG Strix Helios II Hatsune Miku Edition 

The ROG Strix Helios II Hatsune Miku Edition PC case displays a striking full-body illustration of Miku across a diamond-patterned aluminum grille. The case also features pre-installed 140mm fans, a 3D-structured filter, and bold design accents in Miku’s signature colors, making it perfect for showpiece builds.

ROG Thor 1200W Platinum III Hatsune Miku Edition

The ROG Thor 1200W Platinum III Hatsune Miku Edition PSU is finished in vibrant cyan with magenta accents. This all-aluminum unit features the ROG Fearless Eye and Miku’s ’01’ ID mark in layered vector graphics — combining visual impact with 80 PLUS Platinum performance.

ROG Strix XG27ACMEG-G Hatsune Miku Edition

The ROG Strix XG27ACMEG-G Hatsune Miku Edition monitor offers a 27-inch QHD screen with subtle yet stylish co-branding. Miku’s ’01’ ID and ROG tech-inspired elements are integrated throughout the frame and even on the phone stand on the base, delivering both performance and personality. 

ROG Strix Arion SSD Hatsune Miku Edition

The ROG Strix Arion SSD enclosure features aqua blue, white, and pink accents. It allows tool-free installation of M.2 NVMe SSDs and is a sleek, functional addition to the collection.

ROG T-shirt I and II Hatsune Miku Edition

Two exclusive ROG T-shirts showcase Miku’s ’01’ mark, reflective ink, and a fusion of sci-fi and digital design language. The second of these T-shirts features a layout with playful graphics inspired by binary code and Miku’s virtual persona.

ASUS A23 PC Case Hatsune Miku Edition

ASUS is expanding the ASUS x Hatsune Miku lineup with the new A23 Hatsune Miku Edition PC case. This case brings a clean and modern style with Miku’s blue-green and pink highlights. It features a Miku necktie-inspired headset hook on the side panel, teal-colored feet, and supports motherboards with hidden connectors like the ASUS BTF models for a clean and clutter-free build, perfect for fans who want a more minimalist yet expressive Miku setup.

TUF Gaming x Hatsune Miku Edition peripherals

TUF Gaming x Hatsune Miku Edition peripherals include a TUF Gaming H1 Gen II headset, K3 Gen II keyboard, Mini Wireless mouse, and P1 mouse pad, allowing fans to personalize their setups with Miku’s playful, vibrant color palette.

Additional ROG Gamescom booth highlights

ROG Crosshair X870E Hero BTF

The ROG Crosshair X870E Hero BTF is a powerful motherboard designed for AMD Ryzen 9000 builds, featuring hidden connectors for motherboard power, GPU power, USB ports, and fan cables. It offers robust power delivery and ASUS-exclusive AI-enhanced tuning, PCIe 5.0, and DDR5 slots with NitroPath DRAM technology for advanced memory performance. The AMD AM5 Socket is compatible with AMD Ryzen 9000, 8000, or 7000 series desktop processors. The motherboard also features AI Cache Boost, ASUS AI Advisor, AI Overclocking, AI Cooling II, AI Networking II, and AEMP for improved setup and performance. The ROG Crosshair X870E Hero BTF also features 18+2+2 power stages rated for up to 110 amps, ProCool II power connectors, MicroFine alloy chokes, and premium metallic capacitors. The DIY-friendly design includes PCIe Slot Q-Release Slim, M.2 Q-Latch, M.2 Q-Release, M.2 Q-Slide, Q-Antenna, Q-Dashboard, Q-Code, Q-LED, FlexKey button, a Start button, BIOS FlashBack™ button, Clear CMOS button, and a pre-mounted I/O shield.

ROG Ryuo IV 360 ARGB

The ROG Ryuo IV 360 ARGB cooler features a movable 6.67-inch AMOLED display, a powerful pump for robust cooling, and pre-mounted ARGB fans for high airflow and static pressure. It supports LGA 1851, 1700 AMD AM5, and AM4, and features 400mm tubing for better chassis compatibility. The cooler also offers intuitive software for hardware monitoring and screen content management tools.

TUF Gaming LC III 360 ARGB LCD

The TUF Gaming LC III 360 ARGB LCD is a 2.8-inch IPS LCD screen designed for gaming PCs. It features a 2.8-inch screen for custom content and live monitoring of hardware information. The system includes an efficient pump and integrated ARGB fans for high airflow and stable performance. It supports Intel LGA 1851, 1700, 1200, and AMD AM5 and AM4 sockets. The LCD is designed to complement TUF Gaming motherboards.

ROG NUC (2025)

The ROG NUC (2025) Mini PC unlocks new gaming horizons. Powered by Intel Core Ultra 9 processors (Series 2) and up to an NVIDIA GeForce RTX 5080 Laptop GPU for lightning-fast speed and responsiveness, this compact powerhouse is equipped with triple-fan cooling and supports up to five 4K displays. AI-enhanced visuals are enabled via the NVIDIA DLSS 4 suite of neural rendering technologies, which use AI to boost FPS, reduce latency, and improve image quality. Its triple-fan system and dual-vapor-chamber design ensure peak performance while maintaining whisper-quiet operation. Plus, Intel Killer WiFi 7 and Bluetooth 5.4 provide ultrafast, seamless wireless connectivity and performance.

For more information, visit ROG’s website.

Migs Palispis
News Writer at Gadget Pilipinas | Website

Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later.

Currently he writes for Gadget Pilipinas and Grit.PH.

He is also a musician, foody, gamer, and PC enthusiast.

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